Ensuring flexibility in advertising messaging through expansion into general merchandise products
First written in FY2019-Q1. 1 of 2 entries say "Restated". Latest entry: FY2019.
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- FY2019RestatedAnnual report
「“Rimosabon” is the first product sold by the Company to be classified as a general merchandise product. It is a laundry detergent whose dual-coating action combines a hair-release coating that makes pet hair easier to remove and an anti-redeposition coating that makes hair less likely to stick to clothing, so that clothes become less prone to collecting hair the more they are washed.」
The Company has reiterated its policy of expanding into product categories, such as the general merchandise category represented by “Rimosabon,” where advertising claims are subject to fewer restrictions than those for food and cosmetics. - FY2019-Q1First statedAnnual report
「“リモサボン” is the first product sold by the company to be classified as a household good. It is a laundry detergent that uses a dual-coating effect: a hair-release coating that makes pet hair easier to remove and an anti-redeposition coating that makes hair less likely to adhere to clothing, so that clothing becomes less likely to attract hair with repeated washing. It provides a more comfortable lifestyle without the problems caused by pet hair. The company’s existing food and cosmetics products are subject to restrictions on advertising claims and other matters under the Pharmaceuticals and Medical Devices Act, formerly the Pharmaceutical Affairs Law. Because this product is a household good, it allows greater freedom in advertising claims and enables the company to communicate its intended message more fully.」
In addition to its existing food and cosmetics products, the company launched its first product classified as a household good, expanding the scope of its advertising claims with a product subject to relatively fewer restrictions under the Pharmaceuticals and Medical Devices Act.