Worth reading
48Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Neutral
Direction inferred from the company’s description.Scale
—
Displayed only when the document provides numerical figures.Wording
Conditional
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales0.0%
基準 23,564Target23,564million
Operating profit0.0%
基準 3,191Target3,191million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
What happened to the previous plan¥10,289 million → ¥11,210 million（Approximately 9.0%）+9.0%Calculated from the two disclosed figures
Key initiatives
01Measures to launch new products and increase LTV
02Expansion of the product lineup
03Using generative AI and reviewing advertising testing methods, among other measures
04Revision of creative materials, including product images and product-description pages tailored to e-commerce marketplaces, and advertising optimization
05Participating in sales campaigns on each e-commerce platform
06Initiatives to increase the rate of participation in sales campaigns
07Developing new advertising placements
08Launch of TikTok Shop operations
Plan assumptionsThe planned launch months for the new products have not been determined, so they are assumed to be spaced at regular intervals.
Non-financial targetsIndicator name Number of new products launched / Target value FY2027: 6 products; FY2028: 7 products / Timing FY2027～FY2028, Indicator name New product development structure / Target value 10 products annually / Timing FY2029 onward
| Item | Details |
|---|---|
| Plan name | Medium-Term Management Plan 2028 |
| Plan period | FY2026–FY2028 (three-year plan through FY2028) |
| Progress against the plan | Annual update |
| Sales Target | ¥23,564 million → ¥23,564 million（0%） |
| Operating profit target | ¥3,191 million → ¥3,191 million（0%） |
| Non-financial targets | Indicator name Number of new products launched / Target value FY2027: 6 products; FY2028: 7 products / Timing FY2027～FY2028, Indicator name New product development structure / Target value 10 products annually / Timing FY2029 onward |
| Plan assumptions | The planned launch months for the new products have not been determined, so they are assumed to be spaced at regular intervals. |
| Key initiatives | Measures to launch new products and increase LTV, Expansion of the product lineup, Using generative AI and reviewing advertising testing methods, among other measures, Revision of creative materials, including product images and product-description pages tailored to e-commerce marketplaces, and advertising optimization, Participating in sales campaigns on each e-commerce platform, Initiatives to increase the rate of participation in sales campaigns, Developing new advertising placements, Launch of TikTok Shop operations |
| Results under the previous plan | ¥10,289 million → ¥11,210 million（Approximately 9.0%） |
| Publication date | 22 October 2026 |
Items this document does not state (15)
Operating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorSegment targetReason for revision or withdrawalSize of the Target MarketRisks identifiedDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In FY2026, new customer acquisitions exceeded expectations, and both revenue and operating profit exceeded forecasts. In FY2027, operating profit is expected to remain flat as the Company increases upfront investment to acquire new customers, while its policy is to improve operating profit by building up recurring customers toward FY2028.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.