Worth reading
57In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
30.7
Year-on-year change in operating profit (%)Wording
Conditional
How definitive the wording is.Contents of this document
Earnings presentationFiscal year ending February 2027, second quarter11 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥7,086 million+35.1%
Operating profit¥350 million-30.7%
Ordinary income¥370 million-28.6%
Net income¥230 million-34.9%
Selling, general and administrative expenses¥4,684 million
Results for the three months of the current quarter
Net Sales
¥3,629 million
Operating profit
¥350 million
Year on yearRevenue +37.0%, operating profit +32.3%
Full-year earnings forecast
Net Sales
¥15,962 million
Operating profit
¥1,059 million
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Revenue was 2.5% below plan, while operating profit was in line with planBreakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
- Expanded new-customer acquisition and increases in new and recurring revenue, among other items
- Contribution from Karakon Direct following its consolidation¥591 million
- Increase in new-customer acquisition costs+¥811 million year on year
New initiatives
- Launch of products under the new HACKTICK brand
- Use of generative AI and review of advertising testing methods
- Revamp of product images and description pages for EC marketplaces and optimize advertising
- Launch of TikTok Shop operations
Key KPIsA metric the company considers important as a management benchmark.
- Number of new customers acquiredHighest level since FY2025, second only to FY2027 1Q
- Overall in-house advertising CPOMaintained at a certain levelYear on year against the same period last yearMaintained investment efficiency
- EC marketplace revenue¥523 millionYear on year against the same period last year+9.0%
- Number of recurring-purchase customersJust under 300,000
- Cumulative number of Deep Patch series units soldMore than 66 million units
Unit price and quantity metricsThese figures show sales broken down by price and volume.
- Number of new customers acquired
- Overall in-house advertising CPOMaintained at a certain level
- Average revenue per first purchaseBelow the earnings forecast
Segment results
- Health and Beauty Care-related businessNet Sales¥7,086 million
- BusinessKita no Kaiteki KoboNet Sales¥6,092 million
- BusinessSALONMOONNet Sales¥393 million
- BusinessKarakon DirectNet Sales¥591 million
Medium-term management plan targets
Target fiscal yearFY2028
Net Sales
¥23,564 million
Operating profit
¥3,191 million
Market Size / Share
ShareThe Deep Patch series is Guinness World Records-certified as the world's best-selling beauty micro-needle skin patch
Cumulative units soldMore than 66 million units
Orders received and order backlog
Order backlog
¥286 million
Remarks¥31 million in delayed shipments at the ends of FY2027 1Q and 2Q
Number of employees
250 people
Record date31 May 2026
Gross profit
¥5,034 million+25.1%
| Item | Details |
|---|---|
| Document type | Earnings presentation |
| Fiscal Period Covered | Fiscal year ending February 2027, second quarter |
| Net Sales | ¥7,086 million (YoY +35.1%) |
| Operating profit | ¥350 million (YoY -30.7%) |
| Ordinary income | ¥370 million (YoY -28.6%) |
| Net income | ¥230 million (YoY -34.9%) |
| Gross profit | ¥5,034 million (YoY +25.1%) |
| Selling, general and administrative expenses | ¥4,684 million |
| Results for the three months of the current quarter | Net Sales ¥3,629 million / Operating profit ¥350 million / Year on year Revenue +37.0%, operating profit +32.3% |
| Full-year earnings forecast | Net Sales ¥15,962 million / Operating profit ¥1,059 million / Other Not disclosed |
| Self-assessment against the plan | Revenue was 2.5% below plan, while operating profit was in line with plan |
| Segment results | Segment Health and Beauty Care-related business / Net Sales ¥7,086 million / Profit Not disclosed, Business Kita no Kaiteki Kobo / Net Sales ¥6,092 million, Business SALONMOON / Net Sales ¥393 million, Business Karakon Direct / Net Sales ¥591 million |
| Breakdown of Factors Affecting the Change | Factors Expanded new-customer acquisition and increases in new and recurring revenue, among other items / Amount Not disclosed, Factors Contribution from Karakon Direct following its consolidation / Amount ¥591 million, Factors Increase in new-customer acquisition costs / Amount +¥811 million year on year |
| Key KPIs | Indicator Number of new customers acquired / Value Highest level since FY2025, second only to FY2027 1Q / Year on year against the same period last year Not disclosed, Indicator Overall in-house advertising CPO / Value Maintained at a certain level / Year on year against the same period last year Maintained investment efficiency, Indicator EC marketplace revenue / Value ¥523 million / Year on year against the same period last year ¥9 million, Indicator Number of recurring-purchase customers / Value Just under 300,000 / Year on year against the same period last year Not disclosed, Indicator Cumulative number of Deep Patch series units sold / Value More than 66 million units / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | Indicator Number of new customers acquired / Value Not disclosed, Indicator Overall in-house advertising CPO / Value Maintained at a certain level, Indicator Average revenue per first purchase / Value Below the earnings forecast |
| Number of employees | 250 people |
| Medium-term management plan targets | Target fiscal year FY2028 / Net Sales ¥23,564 million / Operating profit ¥3,191 million |
| Orders received and order backlog | Order backlog ¥286 million / Remarks ¥31 million in delayed shipments at the ends of FY2027 1Q and 2Q |
| Market Size / Share | Share The Deep Patch series is Guinness World Records-certified as the world's best-selling beauty micro-needle skin patch / Cumulative units sold More than 66 million units |
| New initiatives | Launch of products under the new HACKTICK brand, Use of generative AI and review of advertising testing methods, Revamp of product images and description pages for EC marketplaces and optimize advertising, Launch of TikTok Shop operations |
Items this document does not state (12)
Gross Profit MarginOperating profit marginProgress against full-year forecastNumber of stores and locationsAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookFinancial targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresKey points of the Q&A
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.New-customer acquisition performed strongly, increasing new and recurring revenue, among other items, while Karakon Direct's contribution following its consolidation also supported the increase in revenue. At the same time, upfront investments, including sales promotion expenses, associated with expanding new-customer acquisition weighed on operating profit.
How to read this page
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