Worth reading
79Important
Scored from 5 of 6 sectionsDirection
Mixed performance
Direction inferred from the company’s description.Scale
613
¥ million (year-on-year increase in consolidated net sales)Wording
Conditional
How definitive the wording is.Contents of this document
Supplementary materials to the earnings reportFirst quarter of the fiscal year ending February 202710 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥3,209 million+23.6%
Operating profit¥-102 million
Ordinary income¥-95 million
Net income¥-76 million profit attributable to owners of the parent
Selling, general and administrative expenses¥2,428 million
Results for the three months of the current quarterConsolidated revenue of ¥3,209 million, gross profit of ¥2,326 million, SG&A expenses of ¥2,428 million, operating loss of ¥102 million, ordinary loss of ¥95 million, and quarterly net loss attributable to owners of the parent of ¥76 million
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Although first-quarter results were below the earnings forecast, the Company views its performance as highly positiveKey points of the Q&AKey questions raised by investors at the briefing and the company's answers
Assessment of strong new customer acquisition despite the loss, reasons for the emergence of back orders and their potential going forward, the impact of changes in search behavior driven by generative AI, raw material and logistics costs resulting from the situation in the Middle East, and the impact of intensifying D2C competitionBreakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Revenue: up ¥613 million year on year. New customer acquisition, recurring revenue and other items at 北の快適工房, together with EC marketplace sales, contributed approximately ¥345 million, while Colorcon Direct contributed ¥281 million. Difference from the operating profit forecast: gross profit, -¥51 million; sales promotion expenses and other items, +¥33 million; other operating costs, -¥9 million; operating profit variance, -¥74 million. Factors behind the year-on-year decline in profit: sales promotion expenses and other items, +¥603 million; timing difference in recognition due to approximately ¥286 million in back orders
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
The Company plans to launch 6 new products in FY2027 and 7 products in FY2028. Each new product is expected to attract an average of 220–300 customers per day. From FY2029 onward, the Company aims to establish a structure capable of creating 10 products annuallyNew initiatives
Product planning and advertising creative production using generative AI, post-acquisition PMI for Colorcon Direct covering sales, advertising and logistics, and the launch of 3 new products alongside plans to launch 6 products for the full year of FY2027Key KPIsA metric the company considers important as a management benchmark.
New customer acquisition: up 44% from the previous quarter, increasing for 6 consecutive quarters and reaching a record-high level. EC marketplace revenue: up 31% year on year to ¥523 million. Cumulative shipments of the beauty appliance series: more than 1.56 million units. Number of products handled by Colorcon Direct: more than 90. Product planning assessments: 17 of 127 products met the criteria, with 13.4% becoming product commercialization candidatesUnit price and quantity metricsThese figures show sales broken down by price and volume.
New customer acquisition increased 44% from the previous quarter. Overall CPO for the Company's advertising has remained at a stable level. The Company expects each new product to attract an average of 220–300 customers per daySegment results
Revenue from the Health & Beauty Care-related business was ¥3,209 million, compared with ¥2,596 million in the same period of the previous year. This comprised ¥2,711 million from 北の達人コーポレーション, ¥4 million from Other, ¥211 million from SALONMOON, and ¥281 million from Colorcon Direct. Segment profit: not disclosedMedium-term management plan targets
For FY2028, consolidated revenue of ¥23.5 billion and operating profit of ¥3.1 billion. FY2027 earnings are expected to finish above the initial targets set when the medium-term management plan was formulatedOrders received and order backlog
Back orders of approximately ¥286 million (orders received but not yet shipped at the end of the first quarter of the fiscal year ending February 2027)| Item | Details |
|---|---|
| Document type | Supplementary materials to the earnings report |
| Fiscal Period Covered | First quarter of the fiscal year ending February 2027 |
| Net Sales | ¥3,209 million (YoY +23.6%) |
| Operating profit | ¥-102 million |
| Ordinary income | ¥-95 million |
| Net income | ¥-76 million (profit attributable to owners of the parent) |
| Selling, general and administrative expenses | ¥2,428 million |
| Results for the three months of the current quarter | Consolidated revenue of ¥3,209 million, gross profit of ¥2,326 million, SG&A expenses of ¥2,428 million, operating loss of ¥102 million, ordinary loss of ¥95 million, and quarterly net loss attributable to owners of the parent of ¥76 million |
| Self-assessment against the plan | Although first-quarter results were below the earnings forecast, the Company views its performance as highly positive |
| Segment results | Revenue from the Health & Beauty Care-related business was ¥3,209 million, compared with ¥2,596 million in the same period of the previous year. This comprised ¥2,711 million from 北の達人コーポレーション, ¥4 million from Other, ¥211 million from SALONMOON, and ¥281 million from Colorcon Direct. Segment profit: not disclosed |
| Breakdown of Factors Affecting the Change | Revenue: up ¥613 million year on year. New customer acquisition, recurring revenue and other items at 北の快適工房, together with EC marketplace sales, contributed approximately ¥345 million, while Colorcon Direct contributed ¥281 million. Difference from the operating profit forecast: gross profit, -¥51 million; sales promotion expenses and other items, +¥33 million; other operating costs, -¥9 million; operating profit variance, -¥74 million. Factors behind the year-on-year decline in profit: sales promotion expenses and other items, +¥603 million; timing difference in recognition due to approximately ¥286 million in back orders |
| Key KPIs | New customer acquisition: up 44% from the previous quarter, increasing for 6 consecutive quarters and reaching a record-high level. EC marketplace revenue: up 31% year on year to ¥523 million. Cumulative shipments of the beauty appliance series: more than 1.56 million units. Number of products handled by Colorcon Direct: more than 90. Product planning assessments: 17 of 127 products met the criteria, with 13.4% becoming product commercialization candidates |
| Unit price and quantity metrics | New customer acquisition increased 44% from the previous quarter. Overall CPO for the Company's advertising has remained at a stable level. The Company expects each new product to attract an average of 220–300 customers per day |
| Assumptions Underlying the Business Outlook | The Company plans to launch 6 new products in FY2027 and 7 products in FY2028. Each new product is expected to attract an average of 220–300 customers per day. From FY2029 onward, the Company aims to establish a structure capable of creating 10 products annually |
| Medium-term management plan targets | For FY2028, consolidated revenue of ¥23.5 billion and operating profit of ¥3.1 billion. FY2027 earnings are expected to finish above the initial targets set when the medium-term management plan was formulated |
| Orders received and order backlog | Back orders of approximately ¥286 million (orders received but not yet shipped at the end of the first quarter of the fiscal year ending February 2027) |
| Key points of the Q&A | Assessment of strong new customer acquisition despite the loss, reasons for the emergence of back orders and their potential going forward, the impact of changes in search behavior driven by generative AI, raw material and logistics costs resulting from the situation in the Middle East, and the impact of intensifying D2C competition |
| New initiatives | Product planning and advertising creative production using generative AI, post-acquisition PMI for Colorcon Direct covering sales, advertising and logistics, and the launch of 3 new products alongside plans to launch 6 products for the full year of FY2027 |
Items this document does not state (13)
Gross Profit MarginOperating profit marginFull-year earnings forecastProgress against full-year forecastNumber of stores and locationsNumber of employeesRisk amount incorporated into the outlookFinancial targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresMarket Size / Share
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.New customer acquisition performed well, increasing new and recurring revenue, among other items, while revenue from Colorcon Direct also contributed. At the same time, upfront investments such as sales promotion expenses increased, and production could not keep pace with demand, resulting in approximately ¥286 million in back orders. This created a timing gap between the recognition of revenue and expenses, reducing profit.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.