Worth reading
66In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
103
¥ millionWording
Conditional
How definitive the wording is.Contents of this document
Financial results presentationFull fiscal year ended February 20268 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥11,210 million-5.2%
Operating profit¥1,000 million-40.3%
Ordinary income¥1,037 million-39.1%
Net income¥695 million-42.3%
Selling, general and administrative expenses¥7,483 million
Operating profit margin8.9%, down 5.2 percentage points year on year
Results for the three months of the current quarterFY2026 fourth quarter alone: revenue ¥3,195 million, operating profit ¥243 million, ordinary profit ¥260 million, and net income attributable to owners of the parent ¥174 million
Full-year earnings forecastFY2027: revenue of ¥15,962 million. Profit at each stage is expected to increase slightly, but specific forecasts by line item are Not disclosed
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Finished above the earnings forecastKey points of the Q&AKey questions raised by investors at the briefing and the company's answers
There is a section covering anticipated questions and answers, but specific Q&A content in the main text is Not disclosedBreakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
FY2026 cumulative fourth-quarter standalone operating profit: company forecast of ¥802 million → actual ¥953 million. Gross profit +¥151 million, personnel expenses +¥53 million, operating expenses ▲¥1 million. Year on year: 北の快適工房 ▲¥718 million, Other +¥66 million, personnel expenses ▲¥101 million, operating expenses +¥112 million
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
The forecast assumes that the levels of new customer acquisition and advertising investment at the time of preparation will continueNew initiatives
Advertising creative production using generative AI; expansion and strengthening of the product planning team; development and launch of new products; promotion and advertising optimization for e-commerce marketplaces; expansion of SALONMOON's in-store sales; acquisition of all shares of Reverse Chain Consulting and change of its corporate name to Karakon Direct; and expansion of the shareholder benefit programKey KPIsA metric the company considers important as a management benchmark.
New customer acquisitions: increased for 5 consecutive quarters since FY2025 third quarter. Initial ROAS: 64.0%. Advertising investment balance: 0.82 in FY2026 fourth quarter. One-year ROAS: 2.06 in FY2026 fourth quarter. E-commerce marketplace revenue: ¥528 million in FY2026 fourth quarter, up 47% year on year. Deep Patch series: recognized by Guinness World Records for 6 consecutive years. Cumulative shipments of the SALONMOON beauty appliance series: exceeded 1.5 million unitsUnit price and quantity metricsThese figures show sales broken down by price and volume.
Trends in new customer acquisitions and advertising and promotion expenses, as well as the relationship between sales to new customers and recurring revenue, are presented, but no breakdown by average customer spend or selling price is disclosedSegment results
Health and Beauty Care-related business: revenue of ¥10,028 million. Other: revenue of ¥46 million. SALONMOON: FY2026 fourth-quarter revenue of ¥251 million. Karakon Direct: FY2026 fourth-quarter revenue of ¥236 million. A breakdown of operating profit by segment is Not disclosed| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | Full fiscal year ended February 2026 |
| Net Sales | ¥11,210 million (YoY -5.2%) |
| Operating profit | ¥1,000 million (YoY -40.3%) |
| Ordinary income | ¥1,037 million (YoY -39.1%) |
| Net income | ¥695 million (YoY -42.3%) |
| Operating profit margin | 8.9%, down 5.2 percentage points year on year |
| Selling, general and administrative expenses | ¥7,483 million |
| Results for the three months of the current quarter | FY2026 fourth quarter alone: revenue ¥3,195 million, operating profit ¥243 million, ordinary profit ¥260 million, and net income attributable to owners of the parent ¥174 million |
| Full-year earnings forecast | FY2027: revenue of ¥15,962 million. Profit at each stage is expected to increase slightly, but specific forecasts by line item are Not disclosed |
| Self-assessment against the plan | Finished above the earnings forecast |
| Segment results | Health and Beauty Care-related business: revenue of ¥10,028 million. Other: revenue of ¥46 million. SALONMOON: FY2026 fourth-quarter revenue of ¥251 million. Karakon Direct: FY2026 fourth-quarter revenue of ¥236 million. A breakdown of operating profit by segment is Not disclosed |
| Breakdown of Factors Affecting the Change | FY2026 cumulative fourth-quarter standalone operating profit: company forecast of ¥802 million → actual ¥953 million. Gross profit +¥151 million, personnel expenses +¥53 million, operating expenses ▲¥1 million. Year on year: 北の快適工房 ▲¥718 million, Other +¥66 million, personnel expenses ▲¥101 million, operating expenses +¥112 million |
| Key KPIs | New customer acquisitions: increased for 5 consecutive quarters since FY2025 third quarter. Initial ROAS: 64.0%. Advertising investment balance: 0.82 in FY2026 fourth quarter. One-year ROAS: 2.06 in FY2026 fourth quarter. E-commerce marketplace revenue: ¥528 million in FY2026 fourth quarter, up 47% year on year. Deep Patch series: recognized by Guinness World Records for 6 consecutive years. Cumulative shipments of the SALONMOON beauty appliance series: exceeded 1.5 million units |
| Unit price and quantity metrics | Trends in new customer acquisitions and advertising and promotion expenses, as well as the relationship between sales to new customers and recurring revenue, are presented, but no breakdown by average customer spend or selling price is disclosed |
| Assumptions Underlying the Business Outlook | The forecast assumes that the levels of new customer acquisition and advertising investment at the time of preparation will continue |
| Key points of the Q&A | There is a section covering anticipated questions and answers, but specific Q&A content in the main text is Not disclosed |
| New initiatives | Advertising creative production using generative AI; expansion and strengthening of the product planning team; development and launch of new products; promotion and advertising optimization for e-commerce marketplaces; expansion of SALONMOON's in-store sales; acquisition of all shares of Reverse Chain Consulting and change of its corporate name to Karakon Direct; and expansion of the shareholder benefit program |
Items this document does not state (13)
Gross Profit MarginProgress against full-year forecastNumber of stores and locationsNumber of employeesRisk amount incorporated into the outlookMedium-term management plan targetsFinancial targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogMarket Size / Share
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Compared with the company forecast, new customer acquisition exceeded expectations, increasing both sales to new customers and recurring revenue, while the e-commerce marketplaces also performed well. Compared with the previous fiscal year, the accumulation of recurring-customer revenue declined due to the impact of the earlier decrease in new customer acquisition. In the fourth quarter alone, operating expenses increased due to the provision recorded for shareholder benefits, resulting in lower operating profit.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.