Expansion of DRcula Series Sales
First written in FY2023-Q1. 2 of 5 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2024.
0 other companies' latest entry also says "Advanced".
- FY2024AdvancedAnnual report
「The medicated whitening gel DRcula (キュラ) and ラクトロン錠, among others, contributed to earnings as core products.」
DRcula has progressed from being described in terms of expanding orders and subscription customers to contributing to earnings as a core product alongside ラクトロン錠. - FY2024-Q2RestatedAnnual report
「Orders for the medicated whitening gel DRcula (キュラ) remained strong, contributing to an increase in the number of subscription customers.」
The company reconfirms that strong orders for DRcula have continued and contributed to an increase in the number of subscription customers. - FY2024-Q1RestatedAnnual report
「Orders for the medicated whitening gel DRcula (キュラ) increased, particularly through web advertising, contributing to an increase in the number of subscription customers.」
The company continues to state that DRcula has contributed to increased orders and growth in the number of subscription customers through web advertising. - FY2023-Q2AdvancedAnnual report
「The DRcula (キュラ) series, a new product launched during the current fiscal year, generated increased orders as a result of more active web advertising, and sales of the medicated whitening gel reached ¥849 million. In terms of customer acquisition, the number of subscription customers for the medicated whitening gel and mouthwash combined reached 67,617.」
The DRcula series generated increased orders as a result of more active web advertising, with sales of the medicated whitening gel reaching ¥849 million and the number of subscription customers for related products reaching 67,617. - FY2023-Q1First statedAnnual report
「The DRcula® (Cula) series, a new product for the current fiscal year, saw orders increase following intensified online advertising. The combined number of subscription customers for the whitening gel and mouthwash reached 62,596. In response to strong demand, the company is currently accepting advance orders and shipping products in sequence.」
For the DRcula series, the company has disclosed for the first time the expansion of orders through web advertising, 62,596 subscription customers, and a sales process involving advance sales followed by phased shipments.