Revenue Growth and Return to Profitability in the Mail-Order Business
First written in FY2016-Q3. 10 of 31 entries say "Worsened", first in FY2018-Q2. Latest entry: 2026-09-28.
Pharma Foods International moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Other".
- FY2025-H1Declining revenue and profit while maintaining profitabilityAnnual report
「As a result, BtoC business revenue for the current interim period was ¥25,958 million, down 5.1% year on year. Advertising expenses were ¥17,324 million, up 2.7% year on year, while segment profit was ¥985 million, down 43.1% year on year.」
BtoC revenue declined and advertising expenses increased, while segment profit fell 43.1% year on year to ¥985 million. The business nevertheless remained profitable. - FY2024Lower revenue, higher profitAnnual report
「As a result, BtoC business revenue for the current fiscal year was ¥52,543 million, down 12.1% year on year. While optimizing advertising expenses for existing products, the company actively sought to acquire subscription customers for new products. Advertising expenses were ¥30,599 million, down 20.9% from the previous fiscal year, while segment profit increased substantially to ¥5,325 million, up 42.2% year on year.」
Although BtoC revenue declined, advertising expenses were controlled, and segment profit rose to ¥5,325 million, up 42.2% year on year. - FY2024-Q3Lower revenue, higher profitAnnual report
「As a result, BtoC business revenue for the cumulative third quarter was ¥40,418 million, down 11.7% year on year. Advertising expenses of ¥24,246 million were recorded to acquire subscription customers, mainly for new products, compared with ¥31,001 million in the same period of the previous year, down 21.8% year on year, while segment profit was ¥3,331 million, up 105.4% year on year.」
Although BtoC revenue declined, advertising expenses were reduced 21.8% year on year, and segment profit rose to ¥3,331 million, up 105.4% year on year. - FY2024-Q2RestatedAnnual report
「As a result, BtoC business revenue for the cumulative second quarter was ¥27,353 million, down 11.5% year on year. Advertising expenses were ¥16,869 million, down 25.9% year on year, while segment profit was ¥1,732 million, compared with a segment loss of ¥857 million in the same period of the previous year.」
Although BtoC revenue declined, the company controlled advertising expenses and continued to be profitable, turning around from a segment loss in the same period of the previous year to profit of ¥1,732 million. - FY2024-Q1AdvancedAnnual report
「As a result, BtoC business revenue for the cumulative first quarter was ¥13,846 million, down 8.3% year on year. Advertising expenses were ¥8,627 million, down 32.4% year on year, while segment profit was ¥616 million, compared with a segment loss of ¥2,100 million in the same period of the previous year.」
Although BtoC revenue declined 8.3% year on year, advertising expenses were reduced 32.4% year on year, resulting in a turnaround from a segment loss to profit of ¥616 million. - FY2023AchievedAnnual report
「As a result, BtoC business revenue for the current fiscal year was ¥59,788 million, up 15.2% year on year, driven by the hit of a new product. As a result of optimizing advertising expenses, advertising expenses came to ¥38,666 million, compared with ¥35,608 million in the previous fiscal year, while segment profit increased substantially to ¥3,746 million, up 486.9% year on year.」
BtoC revenue continued to increase, and the business maintained and expanded its profitability, recording segment profit of ¥3,746 million. - FY2023-Q2WorsenedAnnual report
「As a result, BtoC business revenue for the cumulative second quarter was ¥30,923 million, a substantial 22.9% year-on-year increase. Advertising expenses of ¥22,771 million were recorded to acquire additional subscription customers, compared with ¥15,561 million in the same period of the previous year, up 46.3% year on year, while the segment posted a loss of ¥857 million, compared with profit of ¥2,070 million in the same period of the previous year.」
Although BtoC revenue continued to increase, higher advertising expenses resulted in a shift from segment profit in the same period of the previous year to a loss of ¥857 million. - FY2023-Q1WorsenedAnnual report
「As a result, BtoC business revenue for the cumulative first quarter was ¥15,095 million, a substantial 24.8% year-on-year increase. Advertising expenses of ¥12,764 million were recorded to acquire additional subscription customers, compared with ¥6,710 million in the same period of the previous year, while the segment posted a loss of ¥2,100 million, compared with profit of ¥1,818 million in the same period of the previous year.」
Although BtoC revenue increased, higher advertising expenses resulted in a shift from profit in the same period of the previous year to a segment loss of ¥2,100 million. - FY2022Higher revenue, profitability maintained, but substantial decline in profitAnnual report
「As a result, BtoC business revenue for the current fiscal year was ¥51,886 million, a substantial year-on-year increase of 19.2%. Advertising expenses of ¥35,608 million were recorded to acquire additional subscription customers, compared with ¥24,858 million in the previous fiscal year, while segment profit was ¥638 million, down 88.6% year on year.」
Although BtoC revenue increased and the business remained profitable, segment profit declined substantially due to increased advertising investment. - FY2022-Q3WorsenedAnnual report
「As a result, BtoC business revenue for the cumulative third quarter was ¥38,307 million, a substantial increase from ¥31,469 million in the same period of the previous year, up 21.7% year on year. While advertising operations for existing products prioritized controlling CPO, the allocation of advertising expenses to new products was increased substantially. Consequently, advertising expenses came to ¥26,079 million, compared with ¥19,365 million in the same period of the previous year, up 34.7% year on year, while segment profit was ¥822 million, down 67.9% from ¥2,562 million in the same period of the previous year.」
Although BtoC revenue increased, segment profit fell 67.9% year on year due to increased advertising investment in new products, indicating deterioration in earnings from the previous trend of expanding profitability. - FY2022-Q2AdvancedAnnual report
「Despite making aggressive investments, the accumulation of revenue from repeat purchases resulted in the company achieving profitability in the second quarter as well, with segment profit reaching ¥2,070 million, compared with a ¥235 million loss in the same period of the previous year.」
Under the mail-order model of investing aggressively in the first half and recovering profits in the second half, the company remained profitable in the second quarter, recording segment profit of ¥2,070 million. - FY2022-Q1AdvancedAnnual report
「Despite making aggressive investments, the accumulation of revenue from repeat purchases resulted in the company achieving profitability from the first quarter, with segment profit reaching ¥1,818 million, compared with a ¥1,339 million loss in the same period of the previous year.」
The mail-order business became profitable from the first quarter while continuing its aggressive investment, recording segment profit of ¥1,818 million. - FY2021-Q3AdvancedAnnual report
「During the cumulative third quarter as well, the company continued its full-year profitability model of concentrating advertising investment in the first half and recovering profits in the second half. As of the end of April 2021, subscription customers remained at a high level of 791,566, and repeat purchases from this customer base continued to bring forward profit recovery and raise the earnings level.」
The company continued its full-year profitability model, bringing forward profit recovery and raising the earnings level through its subscription customer base. The cumulative segment profit of the mail-order business was ¥2,562 million in the third quarter, bringing the business into cumulative profitability as well. - FY2021-Q2AdvancedAnnual report
「During the cumulative second quarter as well, the company continued its full-year profitability model of concentrating advertising investment in the first half and recovering profits in the second half. As of the end of January 2021, the number of subscription customers had reached 770,870.」
The company continued its model of investing in advertising in the first half and recovering profits in the second half, with the timing of profit recovery brought forward and the earnings level raised. Although the cumulative segment loss remained at ¥235 million, the segment posted a profit of ¥1,103 million in the second quarter alone. - FY2021-Q1RestatedAnnual report
「The company plans to recover profits and turn profitable in the second half under its full-year profitability model, following the aggressive investment made during the cumulative first quarter of the current fiscal year.」
The company has reconfirmed its full-year profitability model of investing aggressively in the first half and recovering profits in the second half, as well as its plan to turn profitable in the second half. - FY2020-Q3AdvancedAnnual report
「As subscription purchases continued steadily thereafter, the company achieved a record quarterly profit of ¥1,159 million for the three months of the third quarter of the current fiscal year. The company will continue to implement its full-year profitability model, concentrating most of its annual advertising investment in the first half and recovering profits in the second half, to expand earnings.」
Although the cumulative segment loss remained at ¥416 million, the three months of the third quarter generated a record profit of ¥1,159 million, with the company continuing its full-year profitability model of investing in the first half and recovering profits in the second half. - FY2020-Q2WorsenedAnnual report
「As a result, revenue from the direct-to-consumer business for the six months ended 31 December was ¥5,329 million, up 28.7% year on year, representing substantial revenue growth. In terms of earnings, the company recorded advertising expenses of ¥4,752 million, compared with ¥3,045 million in the same period of the previous year, as a forward-looking investment, resulting in a segment loss of ¥1,576 million, compared with a segment loss of ¥510 million in the same period of the previous year.」
Although the mail-order business continued to increase revenue, the segment loss widened from ¥510 million in the same period of the previous year to ¥1,576 million, with earnings deteriorating on a cumulative basis for the current quarter after achieving full-year profitability. - FY2020-Q1WorsenedAnnual report
「As a result, revenue from the direct-to-consumer business for the three months ended 30 September was ¥2,488 million, up 28.6% year on year from ¥1,934 million in the same period of the previous year, representing substantial revenue growth. The company recorded ¥2,296 million in advertising expenses, compared with ¥1,734 million in the same period of the previous year, due to active investment to capture customer acquisition opportunities. This investment was planned with a view to the future, and the company expects revenue and profit to increase going forward. As a result, the segment loss was ¥871 million, compared with a loss of ¥577 million in the same period of the previous year.」
Although the direct-to-consumer business generated revenue growth, the segment loss increased from ¥577 million in the same period of the previous year to ¥871 million due to higher advertising investment, indicating deterioration in quarterly earnings following the return to profitability for the full year. - FY2019AchievedAnnual report
「As a result, revenue from the direct-to-consumer business for the fiscal year was ¥8,523 million, up 35.3% from the previous fiscal year, representing substantial revenue growth. The company made active investments with a view to further growth and recorded advertising expenses of ¥4,926 million, compared with ¥3,637 million in the previous fiscal year, resulting in segment profit of ¥288 million, up 65.8% year on year.」
The direct-to-consumer business continued to grow revenue and shifted from a segment loss to segment profit of ¥288 million, achieving the revenue growth and return-to-profitability targets in its results. - FY2019-Q3WorsenedAnnual report
「As a result, revenue from the direct-to-consumer business for the nine months ended 31 December was ¥6,469 million, up 35.9% year on year, representing substantial revenue growth. In terms of earnings, the company recorded advertising expenses of ¥4,314 million, compared with ¥3,212 million in the same period of the previous year, as a forward-looking investment, resulting in a segment loss of ¥327 million, compared with a segment loss of ¥304 million in the same period of the previous year.」
Although the direct-to-consumer business continued to grow revenue, the segment loss increased from ¥304 million in the same period of the previous year to ¥327 million, indicating deterioration in earnings relative to the profitability target. - FY2019-Q2AdvancedAnnual report
「As a result, revenue from the direct-to-consumer business for the six months ended 31 December was ¥4,142 million, up 39.4% year on year, representing substantial revenue growth. In terms of earnings, the company recorded advertising expenses of ¥3,045 million, compared with ¥2,631 million in the same period of the previous year, as a forward-looking investment, resulting in a segment loss of ¥510 million, compared with a segment loss of ¥862 million in the same period of the previous year.」
The direct-to-consumer business continued to generate substantial revenue growth, while the segment loss narrowed from ¥862 million in the same period of the previous year to ¥510 million. A return to profitability has not yet been reported. - FY2019-Q1WorsenedAnnual report
「As a result, revenue from the direct-to-consumer business for the three months ended 30 September was ¥1,934 million, up 49.1% year on year, representing substantial revenue growth. Advertising expenses of ¥1,734 million, compared with ¥1,209 million in the previous fiscal year, were recorded as a result of active investment with a view to the future, resulting in a segment loss of ¥577 million, compared with a loss of ¥488 million in the previous fiscal year.」
Although the direct-to-consumer business continued to grow revenue, the segment loss increased from ¥488 million in the previous fiscal year to ¥577 million, indicating deterioration in losses relative to the revenue growth and profitability target. - FY2018-Q3WorsenedAnnual report
「As a result, for the nine months ended 31 December, consolidated revenue was ¥4,759 million, up 86.8% year on year, and the segment loss was ¥520 million, compared with a loss of ¥320 million in the same period of the previous year.」
Although the direct-to-consumer business generated substantial revenue growth, the segment loss increased from ¥320 million in the same period of the previous year to ¥520 million, and the revenue growth and profitability target remained unmet. - FY2018-Q2WorsenedAnnual report
「As a result, for the six months ended 31 December, consolidated revenue was ¥2,971 million, up 100.9% year on year, and the segment loss was ¥999 million, compared with a loss of ¥542 million in the same period of the previous year.」
Although revenue growth in the direct-to-consumer business continued, the segment loss increased from ¥542 million in the same period of the previous year to ¥999 million, indicating deterioration in earnings relative to the revenue growth and profitability target. - FY2018-Q1AdvancedAnnual report
「As a result, customer numbers increased at a strong pace exceeding initial forecasts, and as of November, the combined number of subscription customers for the core knee-joint supplement Tamagosamin, the beauty cream Tamahada No Umitsu containing active eggshell membrane, and Tamahada Ranshelle had surpassed 100,000. As a result, revenue from the direct-to-consumer business increased substantially to ¥1,296 million, up 100.7% year on year.」
In the direct-to-consumer business, the number of subscription customers exceeded 100,000 as of November, and revenue increased 100.7% year on year. However, the business had not yet turned profitable, so progress toward its earnings target was limited to revenue growth and expansion of the customer base. - FY2017-Q3AdvancedAnnual report
「As a result, revenue from the direct-to-consumer business was ¥2,548 million, up 61.2% year on year, while the segment loss was ¥320 million, compared with a loss of ¥415 million in the same period of the previous year, due in part to ¥1,552 million in advertising expenses.」
Revenue in the direct-to-consumer business increased 61.2% year on year, while the segment loss narrowed from ¥415 million in the same period of the previous year to ¥320 million despite continued advertising investment. Progress toward monetization is shown in the figures. - FY2017-Q2SoftenedAnnual report
「Although costs are being incurred ahead of revenue in the direct-to-consumer business, the number of customers, which will become a source of future earnings, is growing steadily, and the company plans to pursue monetization from the second half onward.」
The company indicates that customer numbers are increasing and that monetization will be pursued from the second half onward, but does not explicitly refer to the previous expectation of revenue growth and a return to profitability. - FY2017-Q1SoftenedAnnual report
「The company regards the direct-to-consumer business as a promising growth business and has been considering M&A transactions to create synergies for some time.」
Although the company describes the direct-to-consumer business as a growth business, this filing does not explicitly state the previously indicated expectation of revenue growth and a return to profitability. - FY2016-Q3First statedAnnual report
「The company expects the direct-to-consumer business on a standalone basis to generate revenue growth and turn profitable.」
The company indicates that revenue growth and a return to profitability in the direct-to-consumer business are expected going forward.