Launch and Expansion of the First National Brand, “明晰ラボ” (“Clarity Lab”)
First written in FY2023-Q2. 1 of 2 entries say "Advanced", first in FY2023. Latest entry: FY2023.
18 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「Following 明晰 (メイセキ) ラボ, the first NB product, which supports the maintenance of logical thinking ability, the company actively focused on developing and selling new products including 筋肉ラボ, which supports the maintenance of muscle mass, 朝ラボ, which supports a sense of vitality and energy, and 夜ラボ, which supports sleep quality.」
The product range expanded from the first national-brand product, 明晰ラボ, to 筋肉ラボ, 朝ラボ and 夜ラボ. - FY2023-Q2First statedAnnual report
「Beginning in the cumulative second quarter of the current consolidated fiscal year, the company launched 明晰 (メイセキ) ラボ, the first new product under its national brand (NB). Major convenience stores began carrying the product, and sales reached ¥74 million. The company will continue to focus on a project to expand its national-brand products.」
The company launched the first product under its own national brand and progressed to having it carried by major convenience stores and recognizing sales.