Announced details
Department-store events, customer-attraction initiatives, community vitality, and support for disaster-affected areas
More than approximately 15,000 visitors and increased visits by younger customers (increase rate: Not disclosed)
More than approximately 15,000 visitors in total since the event began in January 2026
Saikaya Department Store Co.,Ltd. is a group company of AFC-HD. The event is being held at Saikaya Yokosuka Store.
The company operates Saikaya Yokosuka Store. Its representative director and president is Yamanoi Teruo (山野井 輝夫). It is a member of the AFC-HD Group. Other company information: Not disclosed.
Saikaya Yokosuka Store in Kanagawa Prefecture (full address: Not disclosed)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Nikkei Online (published 15 March 2026) and The Nikkei (morning edition dated 17 March 2026)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Choose-Your-Own Capsule Toy Land |
| Counterparty | Saikaya Department Store Co.,Ltd. (8254, TSE Standard Market) |
| Counterparty overview | The company operates Saikaya Yokosuka Store. Its representative director and president is Yamanoi Teruo (山野井 輝夫). It is a member of the AFC-HD Group. Other company information: Not disclosed. |
| Relationship with the Company | Saikaya Department Store Co.,Ltd. is a group company of AFC-HD. The event is being held at Saikaya Yokosuka Store. |
| Launch date | January 2026 (event launch, actual) |
| Applicable area | Department-store events, customer-attraction initiatives, community vitality, and support for disaster-affected areas |
| Location | Saikaya Yokosuka Store in Kanagawa Prefecture (full address: Not disclosed) |
| Location scale | Approximately 600 types of capsule toys |
| Quantitative Effects | More than approximately 15,000 visitors and increased visits by younger customers (increase rate: Not disclosed) |
| Usage history | More than approximately 15,000 visitors in total since the event began in January 2026 |
| Source | Nikkei Online (published 15 March 2026) and The Nikkei (morning edition dated 17 March 2026) |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The event has been well received. It is being held as a social contribution initiative that helps create community vitality and generate donations to support areas affected by the Noto Peninsula Earthquake.