Product and Channel Development Targeting One- and Two-Person Households
First written in FY2016. 5 of 7 entries say "Restated". Latest entry: FY2019.
2 other companies' latest entry also says "Restated".
- FY2019RestatedAnnual report
「During the fiscal year under review, the environment surrounding the food industry was heavily affected by changes in social structures, including demographics and household composition. As consumer lifestyles changed, food-related needs also diversified by region, age group and household composition.」
The company continues to recognize the need for product and meal proposals suited to changes in household composition and lifestyles. - FY2018RestatedAnnual report
「The company also newly launched private-label products for the consumer cooperative channel using ingredients sourced from specified regions. The products were well received, particularly by one- and two-person households and dual-income households, following proposals highlighting the quality and flavor of burdock, production processes that preserve the ingredients’ qualities, and recipe variations.」
The company continues to propose products and preparation methods targeting one- and two-person households and dual-income households. - FY2018-Q3RestatedAnnual report
「Although low-priced private-label products in processed meat declined slightly, the company’s national-brand meatballs gained new customers and increased usage frequency among existing customers by proposing menus and product assortments by store and household, based on additive-free cooking.」
The company continues to propose menus and product assortments based on household and store-specific needs. - FY2017RestatedAnnual report
「The company will develop higher-value-added products in response to the increase in meals consumed by one- and two-person households, provide meals suited to different dining occasions, and select and develop appropriate channels.」
Against the backdrop of the increase in one- and two-person households, the company continues to pursue a policy of developing value-added products and channels suited to different dining occasions. - FY2017-Q3RestatedAnnual report
「In terms of dietary habits, the decline in family households and marked increase in one- and two-person households have been driven by population ageing, a decline in full-time homemakers as dual-income couples become more common, urban concentration and depopulation in rural areas, among other factors.」
The company has reconfirmed the increase in one- and two-person households as a market change underlying product and channel development. - FY2017-Q2AdvancedAnnual report
「Use of “1.5x Chicken Hamburg Steak” as a meal among older consumers and people living alone or in two-person households increased, resulting in sales of ¥264.144 million, or 110.1% of the same period of the previous year.」
The company reported higher sales than in the same period of the previous year for products targeting one- and two-person households and older consumers. - FY2016First statedAnnual report
「The company will develop products in response to the increase in meals consumed by one- and two-person households, provide meals suited to different dining occasions, and develop corresponding channels.」
The company has set out a policy to develop both products and sales channels in response to changes in household composition.