Contents of this document
- Impact of subscription gross profit¥-49 million
- Lower gross profit due to reduced bag sales as a result of prioritising profitability¥-28 million
- Decline in Advertising Expenses¥95 million
- Lower packing and freight costs¥1 million
- Decrease in personnel expenses¥5 million
- Decrease in sales commissions¥9 million
- Decrease in other expenses¥19 million
- Discontinue uniform, substantial sign-up benefits and reallocate the funds to advertising
- Pilot operation of a system that sets sign-up benefits and prices by bag and brand
- Launch of “Royal Closet,” a high-priced bag rental service for an additional fee
- Launch of “ANA Luxury Bag” with the ANA Group
- AI-based procurement and sales decisions based on how quickly items can be rented
- Scheduled launch of a beta version of a sharing service for luxury down jackets
- Number of contracts16,613 casesYear on year against the same period last year-276.0%
- Average spend per customer (second-quarter average)¥8,793
- CPA33 % improvementYear on year against the same period last yearImproved
- Conversion rate2.9 Percentage-point improvementYear on year against the same period last yearImproved
- Churn rate0.4 Points deterioration first-half averageYear on year against the same period last yearDeteriorated
- LTV7 Share of members without benefits, around %
- Second-quarter sales from external e-commerce channels6.5 Times the first-quarter level
| Item | Details |
|---|---|
| Document type | Earnings presentation materials |
| Fiscal Period Covered | Second quarter of the fiscal year ending March 2027 |
| Net Sales | ¥1,023 million (YoY -6.4%) |
| Operating profit | ¥104 million (YoY +104.5%) |
| Net income | ¥64 million (YoY +38.0%) |
| Gross Profit Margin | 70.5 % |
| Operating profit margin | 10.2 % |
| Selling, general and administrative expenses | ¥616 million |
| Full-year earnings forecast | Net Sales ¥2,546 million / Operating profit ¥295 million / Ordinary income ¥255 million / Net income for the current fiscal year ¥152 million |
| Self-assessment against the plan | The number of contracts was below plan |
| Breakdown of Factors Affecting the Change | Factors Impact of subscription gross profit / Amount ¥-49 million, Factors Lower gross profit due to reduced bag sales as a result of prioritising profitability / Amount ¥-28 million, Factors Decline in Advertising Expenses / Amount ¥95 million, Factors Lower packing and freight costs / Amount ¥1 million, Factors Decrease in personnel expenses / Amount ¥5 million, Factors Decrease in sales commissions / Amount ¥9 million, Factors Decrease in other expenses / Amount ¥19 million |
| Key KPIs | Indicator name Number of contracts / Value 16,613 cases / Year on year against the same period last year -276 cases, Indicator name Average spend per customer (second-quarter average) / Value ¥8,793 / Year on year against the same period last year Not disclosed, Indicator name CPA / Value 33 % improvement / Year on year against the same period last year Improved, Indicator name Conversion rate / Value 2.9 Percentage-point improvement / Year on year against the same period last year Improved, Indicator name Churn rate / Value 0.4 Points deterioration (first-half average) / Year on year against the same period last year Deteriorated, Indicator name LTV / Value 7 Share of members without benefits, around % / Year on year against the same period last year Not disclosed, Indicator name Second-quarter sales from external e-commerce channels / Value 6.5 Times the first-quarter level / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | Average spend per customer 8,793 Yen (second-quarter average) / Number of contracts 16,613 cases |
| Risks factored into the outlook | Uncertainty factors, including surging crude oil prices and global economic trends, are cited, but the amount is Not disclosed |
| Financial targets | Equity ratio 73.7 % |
| New initiatives | Discontinue uniform, substantial sign-up benefits and reallocate the funds to advertising, Pilot operation of a system that sets sign-up benefits and prices by bag and brand, Launch of “Royal Closet,” a high-priced bag rental service for an additional fee, Launch of “ANA Luxury Bag” with the ANA Group, AI-based procurement and sales decisions based on how quickly items can be rented, Scheduled launch of a beta version of a sharing service for luxury down jackets |
Items this document does not state (15)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.SG&A expenses declined by more than the decrease in net gross profit resulting from lower sales. Advertising and promotion costs fell by ¥95 million, in particular, as the company shifted its focus to efficiency, while sales commissions declined by ¥9 million following a review of sales channels and other measures. The company attributed the lack of growth in the number of contracts to the high number of early cancellations by members who had joined to receive substantial benefits, meaning those members did not remain.