Announced details
Weddings, pre-wedding photo shoots, anniversaries, special outings, gatherings of female friends, fan activities, commuting and office use, among others
The companies have a business and partnership relationship to jointly develop a brand handbag sharing service. ピアリー operates the PIARY online shop for wedding and bridal items, while ラクサス provides the sharing platform and related infrastructure.
Head office: 38-1 Suga-Hommura, Masakicho, Hashima, Gifu Prefecture; established: May 2007; representative: Representative Director Katsurayama Yuki (桂山 夕城). The company operates a website offering gifts centered on bridal items, runs bridal salons and holds events, and operates an information-sharing website for brides-to-be, among other activities.
Approximately 60 brands
Monthly subscription; exchanges permitted freely. Specific pricing: Not disclosed
The impact on the company's results is expected to be immaterial.
The company does not address Contract Value.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Bag Loop, PIARY |
| Counterparty | 株式会社ピアリー |
| Counterparty overview | Head office: 38-1 Suga-Hommura, Masakicho, Hashima, Gifu Prefecture; established: May 2007; representative: Representative Director Katsurayama Yuki (桂山 夕城). The company operates a website offering gifts centered on bridal items, runs bridal salons and holds events, and operates an information-sharing website for brides-to-be, among other activities. |
| Relationship with the Company | The companies have a business and partnership relationship to jointly develop a brand handbag sharing service. ピアリー operates the PIARY online shop for wedding and bridal items, while ラクサス provides the sharing platform and related infrastructure. |
| Offering price | Monthly subscription; exchanges permitted freely. Specific pricing: Not disclosed |
| Launch date | 2 April 2026 (service already launched) |
| Applicable area | Weddings, pre-wedding photo shoots, anniversaries, special outings, gatherings of female friends, fan activities, commuting and office use, among others |
| Location scale | Approximately 60 brands |
| Impact on Business Performance | The impact on the company's results is expected to be immaterial. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Consumer preferences are increasingly focused on the value of experiences, including in bridal settings, and the choice to use products rather than purchase them is becoming more widespread.