Making 十二堂 a Subsidiary and Creating Synergies in E-Commerce and Hijiki Products

「As 十二堂株式会社 was newly added to the group, revenue exceeded the level of the same period of the previous year, while profit remained at the same level because raw-material and other prices rose sharply.」

「In Japan, sales and profit both exceeded the levels of the same period of the previous year as sales to supermarkets, drugstores and other retailers remained stable, sales to industrial catering operators and tourism customers partially recovered, and 十二堂株式会社 was newly added to the group.」

「The company decided to acquire shares in 十二堂えとや because it was attracted by the strength of its brand, its products, which have been loved by consumers for many years, and its sales capabilities using diverse channels. While leveraging 十二堂えとや's strengths, the company aims to further strengthen its direct-to-consumer sales business and achieve greater growth for both companies by sharing its management expertise, establishing a support structure through its SME support platform, collaborating particularly on e-commerce sales conducted by group companies, and cross-selling through the mutual use of direct-mail marketing. In addition, the group's 株式会社香り芽本舗, like 十二堂えとや, manufactures and sells soft hijiki and wakame rice seasonings. The company believes it can create direct synergies between the 2 companies through shared sales channels, joint procurement of raw materials and joint product development, thereby improving performance.」