Proprietary processing technology centered on boneless fish

「Going forward, we will restructure the boneless-fish business by expanding sales of the new, affordable and better-tasting MOTTO Series and processed food products, for which demand is expected to increase.」

「In the boneless-fish business, we worked to develop and expand sales of low-priced products in line with users' preference for lower prices, but sales declined to ¥4,288.793 million, down 7.0% year on year, due mainly to lower sales volumes of existing products amid price competition.」

「Going forward, we will restructure the boneless-fish business by expanding sales of the low-priced boneless fish developed to meet demand for lower prices and resuming sales of saury, which was unavailable in the previous fiscal year.」

「In the boneless-fish business, we worked to expand sales of proprietary products such as the Diced Series, but sales declined to ¥4,612.800 million, down 15.0% year on year, due mainly to lower sales volumes reflecting users' preference for lower prices.」

「Going forward, we will strengthen sales through differentiation, including by strengthening sales of our proprietary products such as the Seasoned Series and Diced Series and beginning development of low-priced boneless fish fillets integrated with our production facilities.」

「As a result, sales in the boneless-fish business increased through the expansion of sales of proprietary products such as the Diced Series and price revisions in response to higher raw-material prices, reaching ¥8,225.560 million, up 5.0% year on year.」

「In the boneless-fish business, sales increased through the expansion of sales of proprietary products such as the Diced Series and price revisions in response to higher raw-material prices, reaching ¥5,428.753 million, up 8.6% year on year.」

「In the boneless-fish business, sales increased through the expansion of sales of proprietary products such as the Diced Series and the implementation of price revisions in response to higher raw-material prices, resulting in sales of ¥2,718.489 million, up 12.0% year on year.」

「Our boneless fish products are differentiated from competitors' products through our processing technology and broad range of fish species. Our main products include the Easy Cook Series, which can be cooked while still frozen, remains tender after cooling and reduces the fishy odor; the Easy Seasoned Series, which uses carefully selected seasonings and has a handmade finish; the Boneless Fish Series, which is not subjected to the Easy Processing treatment; and the Deboned Fish Series, which has the bones removed but is not subjected to X-ray inspection or Easy Processing. Going forward, we will strengthen sales of our proprietary products, including the Seasoned Series and Diced Series, and implement price revisions in response to higher raw-material prices.」

「As a result, sales in the boneless-fish business increased through stronger sales of proprietary products such as the Diced Series, reaching ¥7,834.873 million, up 7.4% year on year.」

「In the boneless-fish business, sales increased through stronger sales of proprietary products such as the Diced Series, resulting in sales of ¥4,998.607 million, up 5.9% year on year.」

「In the boneless-fish business, sales increased through the expansion of sales of proprietary products such as the Diced Series and the implementation of price revisions in response to higher raw-material prices, resulting in sales of ¥2,426.917 million, up 2.3% year on year.」

「As of March 2022, we handled 33 fish species, including saury, which is familiar to Japanese consumers, as well as salmon, mackerel and Spanish mackerel. Our boneless fish products are differentiated from competitors' products through our processing technology and broad range of fish species. Our main products include the Easy Cook Series, which can be cooked while still frozen, remains tender after cooling and reduces the fishy odor, and the Easy Seasoned Series, which uses carefully selected seasonings and has a handmade finish. Going forward, we will strengthen sales of our proprietary products, including the Seasoned Series and Diced Series.」

「As of March 2021, we handled 35 fish species, including saury, which is familiar to Japanese consumers, as well as salmon, mackerel and Spanish mackerel. Our boneless fish products are differentiated from competitors' products through our processing technology and broad range of fish species. Our main products include the Easy Cook Series, which can be cooked while still frozen, remains tender after cooling and reduces the fishy odor, and the Easy Seasoned Series, which uses carefully selected seasonings and has a handmade finish.」

「As of March 2020, we handled 35 fish species, including saury, which is familiar to Japanese consumers, as well as salmon, mackerel and Spanish mackerel. Going forward, we will focus on selling our proprietary products, including the Seasoned Series and Diced Series.」

「In addition, as of March 2019, we handled 35 fish species, including saury, which is familiar to Japanese consumers, as well as salmon, mackerel and Spanish mackerel. Going forward, we will focus on selling new products, including the Easy Tender Series and Diced Series, as well as new fish species.」

「As of March 2018, we handled 32 fish species, including saury, which is familiar to Japanese consumers, as well as salmon, mackerel and Spanish mackerel.」

「As of March 2017, the range of fish species handled totaled 35, including Pacific saury, a familiar fish in Japan, as well as salmon, mackerel and Spanish mackerel.」

「Our boneless fish products differentiate themselves from competitors through their processing technology and broad range of fish species. They are among our core products, including the “Rakuraku Cook Series” (an easy-cook series), which can be cooked while frozen, remains tender even after cooling, and suppresses the fishy odor, and the “Rakuraku Umami Series” (an easy-cook flavor series), which incorporates the characteristics of the Rakuraku Cook Series into surimi.」