Announced details
Consumer foods, hot-pot soups, shabu-shabu soups, seafood seasonings, salad dressings, chanko hot-pot broth, and meunière seasoning
The Signature Restaurant-Supervised Hot-Pot Soup series has sold more than 30 million units in total since 2021. Sakedokoro Nabegoya 2026 attracted approximately 240,000 visitors.
The products are supervised by, or based on recipes provided directly by, the respective restaurants, stable and brands. A new product will be launched jointly with 株式会社壱番屋. ダイショー is a sponsor of the Sakedokoro Nabegoya 2026 hot-pot event.
Tonjiru Restaurant Tachibana is a pork-miso-soup specialty restaurant founded in 1972 in Arai, Niigata Prefecture, now Myoko City. Yam Imori Ryori-ten is a yam-cuisine specialty restaurant with 3 locations in Tokyo and Kanagawa. 株式会社壱番屋 is based in Ichinomiya, Aichi Prefecture, and its representative director is 葛原守. Dewanoumi Stable is located in Ryogoku, Sumida-ku, Tokyo, and is an active sumo stable. Hakata Ippudo is a ramen restaurant founded in 1985 in Daimyo, Fukuoka City. A representative of the Events Business Division of 株式会社横浜赤レンガ has provided a comment.
No. 1 “Favorite Hot Pot” among visitors at the 1st National Hot-Pot General Election
Visitor voting at Sakedokoro Nabegoya 2026
Sakedokoro Nabegoya 2026 will be held at the Yokohama Red Brick Warehouse Event Plaza, 1-1 Shinko, Naka-ku, Yokohama, Kanagawa Prefecture. Dewanoumi Stable is located in Ryogoku, Sumida-ku, Tokyo.
¥237, ¥270, ¥394 or ¥415, including tax, depending on the product
No specific impact of the new products on sales or profits is stated. The disclosure states that the company intends to expand the series.
The company does not address Contract Value.
Intage Inc.'s Kitchen Diary, Nikkei POS Information Service, Shopper Insight Co., Ltd., and the company's online survey
| Item | Details |
|---|---|
| Names of Products / Services Covered | Charcoal-Scented Yakitori Hot-Pot Soup, Tonjiru Hot-Pot Soup, supervised by Tonjiru Restaurant Tachibana, Chinese Cabbage Takes Center Stage! Japanese-Style Caesar Salad Kit, Sakedokoro Nabegoya 2026: Grated Yam Hot-Pot Soup Made with Yam, Vegetable Shabu-Shabu Soup with Delicious Green Onions, Made with Savory Broth, Vegetable Shabu-Shabu Soup with Delicious Leafy Greens, Sukiyaki-Style, Vegetable Shabu-Shabu Soup with Delicious Mushrooms, Mala-Tang-Style, Cabbage Tastes Great! Back-Fat Soy Sauce Hot-Pot Soup, Hot Pot for Eating Plenty of Vegetables: Kimchi Hot-Pot Soup, Hot Pot for Eating Plenty of Vegetables: Miso Kimchi Hot-Pot Soup, Ultimate Yellowtail Shabu-Shabu Broth, supervised by Kandagawa, Daegutang Kit, Curry Meunière Seasoning, supervised by CoCo Ichibanya, Dewanoumi Stable's Salt Chanko Hot-Pot Broth, Dewanoumi Stable's Soy Sauce Chanko Hot-Pot Broth, Signature Restaurant-Supervised Hot-Pot Soup: Hakata Ippudo Hakata Tonkotsu Shiromaru Original |
| Counterparty | Tonjiru Restaurant Tachibana, Yam Imori Ryori-ten, Kandagawa, 株式会社壱番屋, Dewanoumi Stable, Hakata Ippudo, 株式会社横浜赤レンガ |
| Counterparty overview | Tonjiru Restaurant Tachibana is a pork-miso-soup specialty restaurant founded in 1972 in Arai, Niigata Prefecture, now Myoko City. Yam Imori Ryori-ten is a yam-cuisine specialty restaurant with 3 locations in Tokyo and Kanagawa. 株式会社壱番屋 is based in Ichinomiya, Aichi Prefecture, and its representative director is 葛原守. Dewanoumi Stable is located in Ryogoku, Sumida-ku, Tokyo, and is an active sumo stable. Hakata Ippudo is a ramen restaurant founded in 1985 in Daimyo, Fukuoka City. A representative of the Events Business Division of 株式会社横浜赤レンガ has provided a comment. |
| Relationship with the Company | The products are supervised by, or based on recipes provided directly by, the respective restaurants, stable and brands. A new product will be launched jointly with 株式会社壱番屋. ダイショー is a sponsor of the Sakedokoro Nabegoya 2026 hot-pot event. |
| Offering price | ¥237, ¥270, ¥394 or ¥415, including tax, depending on the product |
| Launch date | Nationwide launch scheduled for 1 August 2026 |
| Applicable area | Consumer foods, hot-pot soups, shabu-shabu soups, seafood seasonings, salad dressings, chanko hot-pot broth, and meunière seasoning |
| Award/certification name | No. 1 “Favorite Hot Pot” among visitors at the 1st National Hot-Pot General Election |
| Awarding / certifying body | Visitor voting at Sakedokoro Nabegoya 2026 |
| Location scale | Sakedokoro Nabegoya 2026 will be held at the Yokohama Red Brick Warehouse Event Plaza, 1-1 Shinko, Naka-ku, Yokohama, Kanagawa Prefecture. Dewanoumi Stable is located in Ryogoku, Sumida-ku, Tokyo. |
| Usage history | The Signature Restaurant-Supervised Hot-Pot Soup series has sold more than 30 million units in total since 2021. Sakedokoro Nabegoya 2026 attracted approximately 240,000 visitors. |
| Impact on Business Performance | No specific impact of the new products on sales or profits is stated. The disclosure states that the company intends to expand the series. |
| Source | Intage Inc.'s Kitchen Diary, Nikkei POS Information Service, Shopper Insight Co., Ltd., and the company's online survey |
Items this document does not state (5)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The products are intended to address consumer needs, including demand for alternatives to repetitive hot-pot and shabu-shabu flavors, prolonged late-summer heat, and more opportunities to eat fish and vegetables, while proposing new meal options. The kimchi hot-pot soups will be improved in terms of flavor balance and packaging based on consumer needs.