Komori
Kewpie (2809) · InitiativeFirst stated

Small-Batch, Market-Test-Driven Product Development at SENGAWA SHIPYARD

First written in FY2025. . Latest entry: FY2025.

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Small-Batch, Market-Test-Driven Product Development at SENGAWA SHIPYARDA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2025First statedAnnual report

    「To increase speed and flexibility in product development, we opened and began operating SENGAWA SHIPYARD, a small-batch manufacturing and sales base inside Sengawa Kewport. By integrating the development, production and quality assurance functions, the facility enables small-scale, short-cycle test marketing and an approach to product development based on customer understanding.」

    A new product development and testing base was opened, launching customer-feedback-driven product development through small-batch, short-cycle test marketing.
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