Kewpie (2809) · InitiativeRestated
Strengthening Digital Marketing and Communications
First written in FY2020. 1 of 2 entries say "Restated". Latest entry: FY2024.
2entries
5years
0from disclosures
How it moved
Same theme, other companies
New User Acquisition through Increased Service Awareness and MarketingA theme 101 companies write about · 1 as a headwind · 111 as a tailwind
31 other companies' latest entry also says "Restated".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 101 companies compared. The sentences above are computed from all 101.Full recordFilings, disclosures and news, newest first
- FY2024RestatedAnnual report
「またデジタルコミュニケーションとマーケティング機能を強化し、「キユーピーブランド」の認知率と商品使用率の向上に取り組んでいきます。」
デジタルコミュニケーションとマーケティング機能の強化を、国内外のブランド認知率・商品使用率向上の手段として継続している。 - FY2020First statedAnnual report
「By combining conventional in-store promotional activities with digital marketing, we are working to improve brand awareness and product usage rates and expand our customer base from affluent customers to the upper-middle market.」
Combining in-store promotions and digital marketing was first identified as a standalone initiative to improve brand awareness and product usage overseas and broaden the customer base.