Ajinomoto Co. (2802) · InitiativeRestated
Increasing Flexibility in Brand Strategy Through the Acquisition of AGF Trademarks
First written in FY2017-Q2. 1 of 2 entries say "Restated". Latest entry: FY2017-Q3.
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Increasing Flexibility in Brand Strategy Through the Acquisition of AGF TrademarksA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2017-Q3RestatedAnnual report
「Acquisition of trademarks and other rights including "Blendy," "MAXIM" (trademarks in Japan only), "TRIPLESSO," "ちょっと贅沢な珈琲店," "ティーハート" and "新茶人"」
The AGF-related trademarks acquired for €225 million on 31 October 2016 are again described as a material asset acquisition agreement. - FY2017-Q2First statedAnnual report
「The acquisition of these trademarks removes restrictions on new product development, brand logos and licensing to other companies, enabling the Ajinomoto Group to pursue a more flexible brand strategy. It also eliminates the risk of trademark licenses expiring.」
On 31 October 2016, AGF acquired trademarks including "Blendy" and "MAXIM" for €225 million (¥25,907 million). This explicitly addressed the avoidance of restrictions on brand strategy and the risk of license expiration.