Expansion and Value Enhancement of the “Itsudemo Shinsen” (“Always Fresh”) Series
First written in FY2016. 16 of 34 entries say "Restated". Latest entry: 2026-08-05.
3 other companies' latest entry also says "Advanced".
- 2026-08-05AdvancedEarnings
「「いつでも新鮮」シリーズは前年同期を上回りましたが、ペットボトル品は前年同期を下回り、その結果、家庭用分野全体として前年同期を上回りました。」
付加価値訴求を継続する中、「いつでも新鮮」シリーズの増収を再確認した。 - FY2026RestatedAnnual report
「In the household market, continued marketing measures centered on television advertising to communicate product added value lifted the “Always Fresh” series above the same period of the previous year, but PET-bottled products such as dark soy sauce fell below the same period of the previous year, leaving the household market as a whole roughly in line with the same period of the previous year.」
The “Always Fresh” series exceeded the same period of the previous year through added-value marketing centered on television advertising, but the household market as a whole was roughly in line with the same period of the previous year. - FY2026-H1RestatedAnnual report
「In the household market, continued marketing measures centered on television advertising to communicate product added value lifted the “Always Fresh” series above the same period of the previous year, but PET-bottled products such as dark soy sauce fell below the same period of the previous year, leaving the household market as a whole roughly in line with the same period of the previous year.」
The company continued to promote added value centered on television advertising, and the “Always Fresh” series exceeded the same period of the previous year, but the household market as a whole was roughly in line with the same period of the previous year. - FY2025AdvancedAnnual report
「In the household market, sales of PET-bottled products such as dark soy sauce fell below the same period of the previous year. However, continued marketing measures centered on television advertising to communicate product added value lifted the “Always Fresh” series above the same period of the previous year.」
The company continued to promote added value centered on television advertising, and the “Always Fresh” series exceeded the same period of the previous year for the full fiscal year. - FY2025-H1AdvancedAnnual report
「In the household market, the “Always Fresh” series and PET-bottled products such as dark soy sauce both exceeded the same period of the previous year as the company continued marketing measures centered on television advertising to communicate product added value, lifting the household market as a whole above the same period of the previous year. The processed and foodservice market also exceeded the same period of the previous year, supported by recovery in the restaurant market and growth in the prepared-meal market. As a result, total soy sauce segment sales exceeded the same period of the previous year.」
Continued marketing measures centered on television advertising drove growth in the “Always Fresh” series, PET-bottled products and the processed and foodservice market, lifting total soy sauce segment sales above the same period of the previous year. - FY2024-Q3RestatedAnnual report
「In the household market, the “Always Fresh” series exceeded the same period of the previous year as the company continued marketing measures centered on television advertising to communicate product added value, but PET-bottled products such as Tokusen Marudaizu Soy Sauce fell below the same period of the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market exceeded the same period of the previous year as demand recovered, particularly among restaurants. The company also revised prices for household soy sauce in April 2023 and for processed and foodservice soy sauce in August 2023, reflecting soaring raw material prices and other factors. As a result, total soy sauce segment sales exceeded the same period of the previous year.」
The “Always Fresh” series and processed and foodservice market grew, while PET-bottled products and the household market as a whole saw sales decline. Total soy sauce segment sales exceeded the same period of the previous year despite the price revisions. - FY2024-Q2Series growth and price revisions, but mixed performance by product within the segmentAnnual report
「In the household market, the “Always Fresh” series exceeded the same period of the previous year as the company continued marketing measures centered on television advertising to communicate product added value, but PET-bottled products such as Tokusen Marudaizu Soy Sauce fell below the same period of the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market exceeded the same period of the previous year as demand recovered, particularly among restaurants. The company also revised prices for household soy sauce in April 2023 and for processed and foodservice soy sauce in August 2023, reflecting soaring raw material prices and other factors. As a result, total soy sauce segment sales exceeded the same period of the previous year.」
The “Always Fresh” series and processed and foodservice market grew, while the household market as a whole saw sales decline. Following the price revision for household soy sauce, the company also revised prices for processed and foodservice soy sauce, and total soy sauce segment sales exceeded the same period of the previous year. - FY2024-Q1RestatedAnnual report
「In the household market, the company continued marketing measures centered on television advertising to communicate product added value, but PET-bottled products such as the “Always Fresh” series and Tokusen Marudaizu Soy Sauce fell below the same period of the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market exceeded the same period of the previous year as demand recovered, particularly among restaurants.」
The company continued to promote added value centered on television advertising, but sales of core household products such as the “Always Fresh” series declined. Sales in the processed and foodservice market increased as restaurant demand recovered. - FY2023Declining sales of the “Always Fresh” series offset by recovery in the processed and foodservice market, lifting segment salesAnnual report
「In the household market, the company continued marketing measures centered on television advertising to communicate product added value, but PET-bottled products such as the “Always Fresh” series and Tokusen Marudaizu Soy Sauce fell below the same period of the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market exceeded the same period of the previous year as demand recovered, particularly among restaurants.」
The company continued marketing to promote added value, but core household products such as the “Always Fresh” series saw sales decline. Higher sales in the processed and foodservice market, reflecting a recovery in restaurant demand, lifted total soy sauce segment sales above the same period of the previous year. - FY2023-Q3RestatedAnnual report
「In the household market, the company continued marketing measures centered on television advertising to communicate product added value, but PET-bottled products such as the “Always Fresh” series and Tokusen Marudaizu Soy Sauce fell below the same period of the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market exceeded the same period of the previous year as demand recovered, particularly among restaurants. As a result, total soy sauce segment sales exceeded the same period of the previous year.」
While the company continued marketing to promote added value, sales of core household products declined. Higher sales in the processed and foodservice market, reflecting a recovery in restaurant demand, lifted total soy sauce segment sales above the same period of the previous year. - FY2023-Q1Declining sales of core household products offset by recovery in the processed and foodservice market, lifting segment salesAnnual report
「In the household market, the company continued marketing measures centered on television advertising to communicate product added value, but PET-bottled products such as the “Always Fresh” series and Tokusen Marudaizu Soy Sauce fell below the same period of the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market exceeded the same period of the previous year as demand recovered, particularly among restaurants. As a result, total soy sauce segment sales exceeded the same period of the previous year.」
The company continued marketing to promote added value, but core household products such as the “Always Fresh” series saw sales decline. Higher sales in the processed and foodservice market, reflecting a recovery in restaurant demand, lifted total soy sauce segment sales above the same period of the previous year. - FY2022AdvancedAnnual report
「The company expanded the lineup of the popular “Always Fresh” series and launched 620ml large-capacity sealed bottles of Freshly Pressed Nama Soy Sauce and Rich Flavor Reduced-Salt Soy Sauce.」
The lineup was expanded with the launch of 2 620ml large-capacity sealed-bottle products. - FY2022-Q3RestatedAnnual report
「In the household market, the “Always Fresh” series exceeded the same period of the previous year through marketing measures centered on television advertising to communicate product added value, but PET-bottled products such as Tokusen Marudaizu Soy Sauce fell below the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market recovered from the impact of COVID-19 in the previous year and exceeded the same period of the previous year. As a result, total soy sauce segment sales fell below the same period of the previous year.」
The company continued to promote added value centered on television advertising, and the “Always Fresh” series and processed and foodservice market grew, but total soy sauce segment sales fell below the same period of the previous year because of declining sales of PET-bottled products. - FY2022-Q2Core household products were roughly in line with the previous year, while recovery in the processed and foodservice market failed to prevent a decline in soy sauce segment salesAnnual report
「In the household market, the company implemented marketing measures centered on television advertising to communicate product added value, but core products such as the “Always Fresh” series were roughly in line with the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market recovered from the impact of COVID-19 in the previous year and exceeded the same period of the previous year. As a result, total soy sauce segment sales fell below the same period of the previous year.」
The company continued to promote added value through television advertising and other measures, and the processed and foodservice market recovered, but total soy sauce segment sales fell below the same period of the previous year because of declining sales in the household market. - FY2022-Q1In line with the core household products, but segment sales increased on a recovery in the processed and foodservice marketAnnual report
「In the household market, the company implemented marketing measures centered on television advertising to communicate product added value, but core products such as the “Always Fresh” series and dark soy sauce were roughly in line with the same period of the previous year, causing the household market as a whole to fall below the same period of the previous year. The processed and foodservice market recovered from the impact of COVID-19 in the previous year and exceeded the same period of the previous year. As a result, total soy sauce segment sales exceeded the same period of the previous year.」
The company continued to promote added value centered on television advertising, while core household products such as the “Always Fresh” series were roughly in line with the same period of the previous year. Recovery in the processed and foodservice market lifted total soy sauce segment sales above the same period of the previous year. - FY2021-Q2Household soy sauce products grew, but segment sales declined because of lower sales in the processed and foodservice marketAnnual report
「In the household market, the “Always Fresh” series further increased sales, and PET-bottled products such as Tokusen Marudaizu Soy Sauce also exceeded the same period of the previous year. The processed and foodservice market fell below the same period of the previous year. As a result, total soy sauce segment sales fell below the same period of the previous year.」
The “Always Fresh” series and PET-bottled products grew, but total soy sauce segment sales fell below the same period of the previous year because of declining sales in the processed and foodservice market. - FY2021-Q1Growth of the “Always Fresh” series and others, but soy sauce segment sales declinedAnnual report
「In the household market, the “Always Fresh” series further increased sales, and PET-bottled products such as dark soy sauce also exceeded the same period of the previous year. The processed and foodservice market fell below the same period of the previous year. As a result, total soy sauce segment sales fell below the same period of the previous year.」
The “Always Fresh” series and PET-bottled products grew, but total soy sauce segment sales fell below the same period of the previous year because of declining sales in the processed and foodservice market. - FY2020Series growth, but soy sauce segment sales declinedAnnual report
「In the household market, the “Always Fresh” series increased sales as rigorous marketing measures centered on television advertising helped establish the added value of “the delicious taste of fresh nama soy sauce,” “freshness retention” and “ease of use” in the market. Meanwhile, sales of PET-bottled products such as dark soy sauce fell below the previous fiscal year. The processed and foodservice market also fell below the previous fiscal year. As a result, total soy sauce segment sales fell below the previous fiscal year.」
The “Always Fresh” series grew, but total soy sauce segment sales fell below the previous fiscal year because of declining sales of PET-bottled products and the processed and foodservice market. - FY2020-Q3Series growth, but soy sauce segment sales declinedAnnual report
「In the household market, the “Always Fresh” series increased sales as rigorous marketing measures centered on television advertising helped establish the added value of “the delicious taste of fresh nama soy sauce,” “freshness retention” and “ease of use” in the market. Meanwhile, sales of PET-bottled products such as dark soy sauce fell below the same period of the previous year. The processed and foodservice market also fell below the same period of the previous year. As a result, total soy sauce segment sales fell below the same period of the previous year.」
The “Always Fresh” series increased sales through marketing centered on television advertising, but total soy sauce segment sales fell below the same period of the previous year because of declining sales of PET-bottled products and the processed and foodservice market. - FY2020-Q2AdvancedAnnual report
「In the household market, the “Always Fresh” series steadily increased sales as rigorous marketing measures centered on television advertising helped establish the added value of “the delicious taste of fresh nama soy sauce,” “freshness retention” and “ease of use” in the market. Meanwhile, sales of PET-bottled products such as dark soy sauce fell below the same period of the previous year. The processed and foodservice market also fell below the same period of the previous year. As a result, total soy sauce segment sales exceeded the same period of the previous year.」
The company continued marketing centered on television advertising for the “Always Fresh” series, and total soy sauce segment sales exceeded the same period of the previous year despite declining sales of PET-bottled products and the processed and foodservice market. - FY2020-Q1Series growth, but soy sauce segment sales declinedAnnual report
「In the household market, the “Always Fresh” series increased sales as rigorous marketing measures centered on television advertising helped establish the added value of “the delicious taste of fresh nama soy sauce,” “freshness retention” and “ease of use” in the market. Meanwhile, sales of PET-bottled products such as dark soy sauce fell below the same period of the previous year. The processed and foodservice market also fell below the same period of the previous year. As a result, total soy sauce segment sales fell below the same period of the previous year.」
The “Always Fresh” series grew through marketing centered on television advertising, but total soy sauce segment sales fell below the same period of the previous year because of declining sales of PET-bottled products and the processed and foodservice market. - FY2019RestatedAnnual report
「In the household market, the “Always Fresh” series further increased sales as rigorous marketing measures centered on television advertising helped establish the added value of “the delicious taste of fresh nama soy sauce,” “freshness retention” and “ease of use” in the market. Meanwhile, sales of PET-bottled products such as dark soy sauce fell below the previous fiscal year. The processed and foodservice market also fell below the previous fiscal year. As a result, total soy sauce segment sales fell below the previous fiscal year.」
The company continued marketing centered on television advertising and promoting added value such as freshness and ease of use. The “Always Fresh” series grew, but total soy sauce segment sales fell below the previous fiscal year. - FY2019-Q3RestatedAnnual report
「In the household market, the “Always Fresh” series steadily increased sales as rigorous marketing measures centered on television advertising helped establish the added value of “the delicious taste of fresh nama soy sauce,” “freshness retention” and “ease of use” in the market. Meanwhile, sales of PET-bottled products such as dark soy sauce fell below the same period of the previous year. The processed and foodservice market also fell below the same period of the previous year. As a result, total soy sauce segment sales fell below the same period of the previous year.」
The company continued marketing centered on television advertising and promoting added value such as freshness and ease of use, and sales of the “Always Fresh” series increased, but total soy sauce segment sales fell below the same period of the previous year. - FY2019-Q2RestatedAnnual report
「In the household market, the “Always Fresh” series steadily increased sales as rigorous marketing measures centered on television advertising helped establish the added value of “the delicious taste of fresh nama soy sauce,” “freshness retention” and “ease of use” in the market. Meanwhile, sales of PET-bottled products such as dark soy sauce fell below the same period of the previous year. The processed and foodservice market also fell below the same period of the previous year. As a result, total soy sauce segment sales fell below the same period of the previous year.」
The company continued marketing centered on television advertising and promoting added value, and sales of the “Always Fresh” series increased, but total soy sauce segment sales fell below the same period of the previous year. - FY2019-Q1RestatedAnnual report
「In the household market, the “Always Fresh” series steadily increased sales as rigorous marketing measures centered on television advertising helped establish the added value of “the delicious taste of fresh nama soy sauce,” “freshness retention” and “ease of use” in the market.」
The company continued marketing measures centered on television advertising and promoting added value such as freshness and ease of use, and the series increased sales. - FY2018-Q2RestatedAnnual report
「In the household-use market, the "Itsudemo Shinsen" series continued to grow sales steadily as the market embraced its added value, including the taste of fresh nama soy sauce, freshness retention and ease of use. In-store promotions and television advertising were also strengthened.」
The company continued to promote the added value of the “Always Fresh” series and strengthen in-store promotions and television advertising, increasing sales. - FY2018-Q1RestatedAnnual report
「In the household-use market, the "Itsudemo Shinsen" series continued to grow sales steadily as the market embraced its added value, including the taste of fresh nama soy sauce, freshness retention and ease of use. In-store promotions and television advertising were also strengthened.」
The company continued to promote the added value of the "Itsudemo Shinsen" series and strengthen in-store promotions and television advertising, and total Soy Sauce segment sales exceeded the same period of the previous year. - FY2017AdvancedAnnual report
「In the household-use market, the "Itsudemo Shinsen" series continued to expand steadily as the market embraced its added value, including the taste of fresh nama soy sauce, freshness retention and ease of use. The product lineup, in-store promotions and television advertising were also strengthened, and the Soy Sauce segment exceeded the previous period in both volume and value.」
Through stronger product lineup, in-store promotions and television advertising, the Soy Sauce segment, including the "Itsudemo Shinsen" series, exceeded the previous period in both volume and value. - FY2017-Q3RestatedAnnual report
「In the household-use market, the "Itsudemo Shinsen" series continued to expand steadily as the market embraced its added value, including the taste of fresh nama soy sauce, freshness retention and ease of use. The product lineup, in-store promotions and television advertising were also strengthened, and the Soy Sauce segment exceeded the same period of the previous year in both volume and value.」
The company continued to strengthen the product lineup, in-store promotions and television advertising, and Soy Sauce segment volume and value exceeded the same period of the previous year. - FY2017-Q2RestatedAnnual report
「In the household-use market, the "Itsudemo Shinsen" series continued to expand steadily as the market embraced its added value, including the taste of fresh nama soy sauce, freshness retention and ease of use. The product lineup, in-store promotions and television advertising were also strengthened, and the Soy Sauce segment exceeded the same period of the previous year in both volume and value.」
The company continued to strengthen the product lineup, in-store promotions and television advertising, and Soy Sauce segment volume and value exceeded the same period of the previous year. - FY2017-Q1AdvancedAnnual report
「In the household-use market, the "Itsudemo Shinsen" series continued to expand steadily as the market embraced its added value, including the taste of fresh nama soy sauce, freshness retention and ease of use. The product lineup, in-store promotions and television advertising were also strengthened, and the Soy Sauce segment exceeded the same period of the previous year in both volume and value.」
The product lineup, in-store promotions and television advertising were strengthened, resulting in higher volume and value for the Soy Sauce segment, including the series, than in the same period of the previous year. - FY2016First statedAnnual report
「In soy sauce, we will continue working to expand sales of the "Itsudemo Shinsen" series and pursue premiumization.」
The expansion of series sales and premiumization were described as ongoing initiatives.