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Other Disclosures2784Alfresa Holdings CorporationTrading & Wholesale

Demonstration Project to Improve Dietary Habits Through PHR Data-Based Product Recommendations and Health Support, Aiming to Extend Healthy Life Expectancy and Prevent Lifestyle-Related Diseases Among Tsukuba Residents

アルフレッサ, ウエルシア薬局 and ライフログテクノロジー will launch a demonstration project commissioned by Tsukuba City, using PHR data such as dietary records to provide residents with product recommendations and health support. From September 2026 to January 2027, the project will assess the impact on dietary habits through in-store sales and support from registered dietitians.

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Announced details

Tsukuba City Demonstration Project: Personal Food Recommendation Service SurveyKaromil (health management app)Nutrition Concierge Service
Applicable field (uses covered by this announcement)
Extending Healthy Life ExpectancyPrevention of lifestyle-related diseasesDietary improvementPre-disease care and prevention
Launch date1 September 2026 (scheduled; start of the demonstration project)
What the company reported numerically
Usage history

More than 7 million registered Calomil users as of July 2026

Relationship between the counterparty and the company
Alfresa Holdings Corporation2784
Relationship with the Company

アルフレッサ, ウエルシア薬局 and ライフログテクノロジー were commissioned by Tsukuba City to conduct this project. アルフレッサ is responsible for overall design and coordination, ウエルシア薬局 for in-store sales and health support, and ライフログテクノロジー for data collection and analysis and recommendation functions through its app.

CounterpartyTsukuba, Ibaraki Prefecture

Tsukuba City, Ibaraki Prefecture. The mayor is Igarashi Tatsuo (五十嵐立青). The local government promotes initiatives to improve residents' quality of life, extend healthy life expectancy and prevent lifestyle-related diseases.

Location (as indicated in this announcement)

ウエルシア薬局 stores in Tsukuba City

Recommended products will be sold at 20 stores. Registered dietitian services will be provided at 3 of those stores.
Impact on Business Performance

No impact on financial results from this project is stated

The company does not address Contract Value / Offering price.

Announced details
ItemDetails
Names of Products / Services CoveredTsukuba City Demonstration Project: Personal Food Recommendation Service Survey, Karomil (health management app), Nutrition Concierge Service
CounterpartyTsukuba, Ibaraki Prefecture
Counterparty overviewTsukuba City, Ibaraki Prefecture. The mayor is Igarashi Tatsuo (五十嵐立青). The local government promotes initiatives to improve residents' quality of life, extend healthy life expectancy and prevent lifestyle-related diseases.
Relationship with the Companyアルフレッサ, ウエルシア薬局 and ライフログテクノロジー were commissioned by Tsukuba City to conduct this project. アルフレッサ is responsible for overall design and coordination, ウエルシア薬局 for in-store sales and health support, and ライフログテクノロジー for data collection and analysis and recommendation functions through its app.
Launch date1 September 2026 (scheduled; start of the demonstration project)
Applicable areaExtending Healthy Life Expectancy, Prevention of lifestyle-related diseases, Dietary improvement, Pre-disease care and prevention
Locationウエルシア薬局 stores in Tsukuba City
Location scaleRecommended products will be sold at 20 stores. Registered dietitian services will be provided at 3 of those stores.
Usage historyMore than 7 million registered Calomil users as of July 2026
Impact on Business PerformanceNo impact on financial results from this project is stated
Items this document does not state (8)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateQuantitative EffectsSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

As part of Tsukuba City's Tsukuba Super Science City Initiative, the project will assess whether personalized support based on PHR data leads to changes in product selection, purchasing behavior and dietary content, with the aim of extending healthy life expectancy and preventing lifestyle-related diseases.

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Demonstration Project to Improve Dietary Habits Through PHR Data-Based Product Recommendations and Health Support, Aiming to Extend Healthy Life Expectancy and Prevent Lifestyle-Related Diseases Among Tsukuba Residents | Alfresa Holdings Corporation (2784) timely disclosure | Komori