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Tsuburaya Fields Holdings (2767) · InitiativeFirst stated

Reform of the Sales Model for Domestic Merchandising Licenses and Corporate Advertising

First written in FY2027-H1. . Latest entry: FY2027-H1.

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Strengthening Profitability through Sales Structure RestructuringA theme 33 companies write about · 0 as a headwind · 34 as a tailwind

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  1. FY2027-H1First statedAnnual report

    「We are transitioning from a model that responds to individual projects to an account-based sales organization that identifies priority customers and categories and makes proposals throughout the year. Licensing expansion across a broad range of new categories, including food, household goods and toys, contributed to an approximately 60% year-on-year increase in domestic licensing revenue.」

    The company transitioned domestic merchandising licenses from an individual-project response model to an account-based sales organization and began making annual proposals, including for new categories.
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Reform of the Sales Model for Domestic Merchandising Licenses and Corporate Advertising | TSUBURAYA FIELDS HOLDINGS INC. (2767) | Komori