Domestic MD and directly operated stores targeting Generation Z

「This is an area being developed as a new earnings pillar under the current medium-term management plan. We are working on product planning targeting Generation Z and other groups, as well as establishing systems for product development, production, distribution and rollout across multiple stores. At the company-operated “ULTRA MART TOKYO” Harajuku store, which opened in July this year, collaboration products with leading IP holders and other items have been well received by new customer segments, resulting in a launch in line with the plan.」