Strengthening customer acquisition through the Kin no Kura restaurant app
First written in FY2018-Q3. 2 of 5 entries say "Advanced", first in FY2019-Q2. Latest entry: FY2021-Q2.
The whole theme swung hardest in 2024: 1 of 12 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2021-Q2RestatedAnnual report
「Our main initiative is to reduce promotional expenses by concentrating sales promotion efforts on company-operated owned media.」
We continue to concentrate sales promotion efforts on company-operated owned media and reduce promotional expenses. - FY2021-Q1RestatedAnnual report
「Our main initiative is to reduce promotional expenses by concentrating sales promotion efforts on company-operated owned media.」
We continue to concentrate sales promotion efforts on company-operated owned media and reduce promotional expenses. - FY2020-Q3AdvancedAnnual report
「As customer values have diversified and the effectiveness of mass marketing has declined, we began shifting from paid media, the traditional form of media, to earned media such as social media and to company-operated owned media, while working to reduce promotional expenses.」
We began shifting from traditional media to earned media such as social media and company-operated owned media, and proceeded to review our customer-acquisition methods and promotional expenses. - FY2019-Q2AdvancedAnnual report
「⑤ To expand customer-acquisition channels in line with the times, we strengthened web-based customer acquisition, improved awareness of existing brands and established systems to support the rollout of store initiatives tailored to each area.」
We expanded customer-acquisition initiatives online, improved awareness of existing brands and established systems to support regional initiatives. - FY2018-Q3First statedAnnual report
「As a new promotional tool, we developed and introduced the Kin no Kura app and worked to attract more customers.」
We developed and introduced the Kin no Kura app as a new promotional tool to strengthen customer acquisition.