Garden (274A) · InitiativeFirst stated

Two-pronged hybrid strategy through introducing the Aburasoba Sohonten oil-noodle brand at Ikkakuya restaurants

First written in FY2027-H1. . Latest entry: FY2027-H1.

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Expanding Sales Opportunities Through Multi-Brand Product Offerings at Existing StoresA theme 2 companies write about · 0 as a headwind · 2 as a tailwind

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FY2027-H1First statedAnnual report
「Regarding the dual-brand hybrid strategy involving Ikkakuya and Abura Soba Sohonten, one of the Company’s growth strategies, the Company began introducing Abura Soba Sohonten signage and products at existing Ikkakuya stores in late April, and the number of participating stores reached 112 at the end of August. By using existing stores to limit investment costs and offering both ramen and abura soba, the Company aims to address diverse customer needs and improve the earnings power of existing stores.」
The Company introduced Abura Soba Sohonten signage and products at existing Ikkakuya stores, presenting a new growth strategy of offering both ramen and abura soba while limiting investment costs. The concept had been introduced at 112 stores as of the end of August.

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