Addressing Customer Needs by Strengthening Marketing Capabilities

「Targeting households in the family-forming age group in their 30s and 40s, we will continue developing and proposing new products, led by the Food Coordination Department.」

「With respect to ② and ③, in addition to conventional flyer promotions, we aim to improve store loyalty by combining the distribution of menu-proposal videos in stores with information dissemination through social media.」

「In addition to traditional flyer promotions, we aim to improve store loyalty by combining in-store menu suggestion videos with information disseminated via social media. The cashless payment ratio, one indicator of improved customer convenience, was 61.8% at the end of November 2023, up 2.5 percentage points from 59.3% at the end of the same month a year earlier. To deepen our relationships with family customers, we are focusing on developing new products through the Food Coordination Department established in March and on creating stores where products are easy to pick up and customers can shop around easily as part of the store renovations being implemented sequentially.」

「In addition to traditional flyer promotions, we aim to improve store loyalty by combining in-store menu suggestion videos with information disseminated via social media. The cashless payment ratio, one indicator of improved customer convenience, was 62.0% at the end of August 2023, up 2.9 percentage points from 59.1% at the end of the same month a year earlier. To deepen our relationships with family customers, we are focusing on developing new products through the Food Coordination Department established in March and on creating stores where products are easy to pick up and customers can shop around easily as part of the store renovations being implemented sequentially.」

「In addition to conventional flyer production, we aim to strengthen store loyalty by combining the distribution of menu-proposal videos in stores with information dissemination through social media.」

「• Improving store loyalty and expanding the family customer base through store renovations and equipment upgrades」

「③ Expanding the family customer base through stronger marketing capabilities」

「• Improving store loyalty and expanding the family customer base through stronger marketing capabilities」

「Improving store loyalty and expanding the family customer base through stronger marketing capabilities」

「Improving store loyalty and expanding the family customer base through stronger marketing capabilities」

「Under the concept of “supporting people who cook,” we will improve convenience for customers and encourage purchasing by showing recipe videos on digital signage at our stores and distributing them via QR codes on our website and flyers.」

「We have made building a strong competitive position through the strengthening of our “product capabilities,” “frontline capabilities” and “marketing capabilities” our highest priority, and have worked to address increasingly diverse customer needs regarding quality, price and other factors.」

「As a new initiative to strengthen our “marketing capabilities,” we have worked to enhance corporate value by providing products of value to customers and building the “Lucky” brand so that all customers share our commitment to our products, customer service and services, thereby firmly establishing relationships of trust and empathy with customers.」

「By strengthening product merchandising within the Lucky 100 categories as part of its product policy, the company aims to acquire new customers, improve customer satisfaction, meet customer needs and differentiate its business.」

「We have worked to build a strong competitive position by strengthening our “product capabilities,” “frontline capabilities” and “marketing capabilities” to address increasingly diverse customer needs in terms of both price and quality.」

「As it becomes necessary to respond to the shift from “goods consumption” to “experience consumption,” we will work to provide products designed with added value that offer special experiences and resonate with customers, rather than relying on the traditional product assortment and perceived value for money.」

「We will work to strengthen our marketing capabilities, both as a means of enhancing our products to meet customer needs and of strengthening our frontline capabilities to get closer to and better understand our customers.」