Strengthening the Product Offering Through Lucky 100 Categories and 52-Week Priority Products

「In terms of product policy, of the six pillars of product policy (the 6 MDs), we are placing particular emphasis on “Tasty Lucky” (high-quality products) and “Natural Lucky” (organic ingredients and other products). Through these 2 initiatives, we will highlight quality differences to customers and build an advantage over competitors.」

「６つの商品政策の柱（６ＭＤ）のうち、特に「テイスティラッキー」（高品質商品）、「ナチュラルラッキー」（オーガニック食材など）の二つに重点を置いております。」

「The 6 MDs advocated by the company comprise (1) Tasty Lucky MD (pursuing better taste), (2) Natural Lucky MD (pursuing health and peace of mind), (3) Just Right Portion Pack MD (from single-use to large-size packs), (4) Quick MD (ready-to-eat and convenience), (5) Local Marche MD (the taste of home), and (6) Power Price MD (prices that support everyday living).」

「６つの商品政策の柱（６ＭＤ）のうち、特に「テイスティラッキー」（高品質商品）、「ナチュラルラッキー」（オーガニック食材など）の二つに重点を置いております。」

「In terms of product policy, of the six pillars of product policy (the 6 MDs), we are placing particular emphasis on “Tasty Lucky” (high-quality products) and “Natural Lucky” (organic ingredients and other products). Through these 2 initiatives, we will highlight quality differences to customers and build an advantage over competitors.」

「The 6 MDs advocated by the company comprise (1) Tasty Lucky MD (pursuing better taste), (2) Natural Lucky MD (pursuing health and peace of mind), (3) Just Right Portion Pack MD (from single-use to large-size packs), (4) Quick MD (ready-to-eat and convenience), (5) Local Marche MD (the taste of home), and (6) Power Price MD (prices that support everyday living).」

「In terms of product policy, of the six pillars of product policy (the 6 MDs), we are placing particular emphasis on “Tasty Lucky” (high-quality products) and “Natural Lucky” (organic ingredients and other products). Through these 2 initiatives, we will highlight quality differences to customers and build an advantage over competitors.」

「Of these, we regard “Tasty Lucky” and “Natural Lucky” as the fundamental principles that define our company. We recognize that continuing to adhere to these 2 principles and delivering better-tasting, more reassuring products is the lifeblood of our business.」

「In terms of product policy, of the six pillars of product policy (the 6 MDs), we are placing particular emphasis on “Tasty Lucky” (high-quality products) and “Natural Lucky” (organic ingredients and other products). Through these 2 initiatives, we will highlight quality differences to customers and build an advantage over competitors.」

「In terms of product policy, of the six pillars of product policy (the 6 MDs), we are placing particular emphasis on “Tasty Lucky” (high-quality products) and “Natural Lucky” (organic ingredients and other products). Through these 2 initiatives, we aim to highlight quality differences to customers and build an advantage over competitors.」

「Of the six pillars of product policy (the 6 MDs), we are placing particular emphasis on “Tasty Lucky” (better taste) and “Natural Lucky” (greater safety and peace of mind). Through these 2 priorities, we aim to highlight quality differences to customers and build a competitive advantage.」

「6 MD comprises six specific internal standards for achieving the company's goal of becoming "Japan's highest-quality supermarket." Seeking to help customers achieve better diets, the company aims to further embed the 6 MD product concept throughout the organization and act to make customers' diverse eating habits more delicious and fulfilling. By deepening 6 MD, it will pursue an advantage over competitors, develop differentiated products and improve competitiveness. In particular, Tasty Lucky and Natural Lucky among the 6 MD are key to differentiating the company from other companies in the same industry, and the company is promoting them with a strong commitment.」

「In its product policy, the company promotes customer-focused merchandising by accurately identifying customers' diversifying values and needs, and works to secure an advantage over competitors and improve competitiveness by providing 6 MD products selected to help customers achieve better diets.」

「In its product policy, the company promotes customer-focused merchandising by accurately identifying customers' diversifying values and needs, and works to secure an advantage over competitors and improve competitiveness by providing 6 MD products selected to help customers achieve better diets.」

「In its product policy, the company has worked to enrich and improve customers' diverse eating habits through products based on the 6 MD concept, which seeks to help customers achieve better diets. It has pursued an advantage over competitors by deepening 6 MD, while working to develop differentiated products and improve competitiveness.」

「In terms of products, based on the 6 MD product concept created to help customers achieve a better food lifestyle, we have consistently pursued the direction of supporting customers’ food lifestyles, sought to strengthen our competitive advantage by deepening the 6 MD concept, and worked to develop differentiated products and improve competitiveness.」

「Strengthening product capabilities through deeper 6 MD to gain an advantage over competitors」

「⑴ Tasty Lucky MD (pursuing good taste), ⑵ Natural Lucky MD (pursuing health and peace of mind), ⑶ Local Marche MD (the taste of home), ⑷ Quick MD (ready-to-eat and convenience), ⑸ Just Right-size Pack MD (appropriate pack sizes), ⑹ Power Price MD (supported prices)」

「In its business activities, as demand for ready-to-eat foods and preferences for safety, security and saving increased amid social structural changes and the COVID-19 pandemic, the company worked to expand its assortment of convenient and health-oriented products. Under its 6 MD strategy for strengthening product capabilities, it focused on Power Price MD (supported prices) in the first half and worked to secure sales in the second half by strengthening its response through Just Pack MD (appropriate pack sizes) to customer needs. It also refreshed price cards, POP and other materials with clearly defined objectives such as "price appeal" and "quality appeal," thereby improving the visibility of attractive prices and high-value-added products and working to raise customer awareness.」

「In its business activities, as consumers' preference for saving, safety and security, and ready-to-eat foods increased further amid changes in social structures and conditions, the company worked to expand its assortment of convenient and health-oriented products. In the Prepared Foods and Bakery Departments, it pursued product development prioritizing taste. It also focused on setting attractive prices for high-frequency purchase products and developing high-value-added products with customer satisfaction in mind, working to expand support from existing customers and acquire new customers.」

「In its business activities, as consumers' preference for saving and demand for ready-to-eat foods increased further amid changes in social structures and conditions, the company worked to expand its assortment of convenient and health-oriented products. In the Prepared Foods and Bakery Departments, it pursued product development prioritizing taste. It also focused on flexible pricing for high-frequency purchase products and on developing high-value-added products with customer satisfaction in mind, working to expand support from existing customers and acquire new customers.」

「By strengthening product merchandising within the Lucky 100 categories as part of its product policy, the company aims to acquire new customers, improve customer satisfaction, meet customer needs and differentiate its business.」

「By strengthening product merchandising within the Lucky 100 categories as part of its product policy, the company aims to acquire new customers, improve customer satisfaction, meet customer needs and differentiate its business.」

「During the cumulative first quarter, the Fruit Department focused on strengthening price promotions, mainly for citrus fruits, while the Prepared Foods and Bakery Departments strengthened their product assortments to meet demand for ready-to-eat foods and worked to secure sales. In the Apparel Department, the company worked to improve profitability by reviewing promotional methods and procurement standards.」

「Based on the six MD elements for building the "Lucky 100 categories," the foundation of Lucky's product policy, the company will pursue specialized product development and improvements to existing products.」

「The six MD elements for building the "Lucky 100 categories," the foundation of Lucky's product policy: ① Power Price, ② Tasty Lucky, ③ Natural Lucky, ④ Local MD, ⑤ Ready-to-eat and Convenience, ⑥ Volume MD」

「In its product policy, in addition to expanding sales of 52-week priority products, the company has worked to establish product capabilities ranked No. 1 in Hokkaido by building the Lucky 100 categories, centered on Natural Lucky products that provide health and peace of mind and Tasty Lucky products that provide good taste.」

「In its product policy, in addition to expanding sales of 52-week priority products, the company has worked to establish product capabilities ranked No. 1 in Hokkaido by building the Lucky 100 categories, centered on Natural Lucky products that provide health and peace of mind and Tasty Lucky products that provide good taste.」

「In its product policy, in addition to expanding sales of 52-week priority products, the company has worked to establish product capabilities ranked No. 1 in Hokkaido by building the Lucky 100 categories, centered on Natural Lucky products that provide health and peace of mind and Tasty Lucky products that provide good taste.」

「In terms of product policy, the company will strengthen its "marketing capabilities" to accurately capture customer needs at the store level and provide the products, services and information customers seek, thereby strengthening its "product capabilities." It will make expanding 52-week priority products and building the Lucky 100 categories centered on Natural Lucky and Tasty Lucky products key initiatives.」