Declining Traffic and Conversion Rate on the Company’s Own E-Commerce Site, with Sales Below Plan
First written in FY2017-Q2. 6 of 15 entries say "Restated". Latest entry: FY2023.
0 other companies' latest entry also says "Dropped".
- FY2023DroppedAnnual reportThe current filing does not directly describe the decline in traffic and purchase rates on the Company’s e-commerce site or the significant shortfall versus the initial plan.
- FY2022RestatedAnnual report
「As part of its digital strategy centered on physical stores, the company worked to improve customer loyalty by gradually remodeling stores with an OMO approach in mind to provide new customer experiences, replacing its online site, optimizing customer communications through use of its official app and development of a CRM platform, and conducting Instagram Live broadcasts featuring store employees as ambassadors.」
As part of ongoing improvements to its e-commerce and digital initiatives, the Company replaced the site, launched an app, enhanced CRM, refurbished stores and conducted Instagram Live sessions. - FY2021-Q3MitigatedAnnual report
「The substantial 101.4% year-on-year increase in online sales also contributed to lifting revenue.」
Against the e-commerce business’s past weak performance and shortfall versus plan, online sales increased 101.4% year on year, with recovery and improvement continuing. - FY2021-Q2MitigatedAnnual report
「The EC business also grew substantially, increasing 137.1% year on year, driven by stronger online consumption.」
The Company reported growth of 137.1% year on year in response to the e-commerce business’s past weak performance and shortfall versus plan. - FY2021-Q1MitigatedAnnual report
「Against the backdrop of stronger online consumption, the e-commerce business grew substantially, up 282.6% year on year.」
Against the e-commerce business’s past weak performance and shortfall versus plan, sales increased 282.6% year on year, driven by increased online consumption. - FY2019RestatedAnnual report
「Although sales in the e-commerce business, positioned as a core growth strategy, remained sluggish, the company advanced initiatives toward early monetization, including by focusing on revitalizing cross-referrals with physical stores, renewing its website, and considering strengthening its operating structure.」
While e-commerce sales remain weak, the Company continues initiatives to generate cross-traffic with physical stores, renew its website and consider strengthening its operating structure. - FY2019-Q3RestatedAnnual report
「Although sales in the e-commerce business, positioned as a core element of the growth strategy, remained weak, the Company focused on increasing cross-traffic with physical stores and partially renovated its own e-commerce site, thereby developing the foundations needed to achieve monetization.」
Although weak sales in the e-commerce business have continued, the Company continues to address the issue by generating cross-traffic with physical stores and partially renovating its own e-commerce site. - FY2019-Q1RestatedAnnual report
「Although sales in the e-commerce business, positioned as a core growth strategy, remained sluggish, the company advanced preparations for monetization by shifting the focus of its web strategy toward revitalizing cross-referrals with physical stores and reviewing the design and user navigation of its own e-commerce site.」
Although e-commerce sales remain weak, the Company continues initiatives to generate cross-traffic with physical stores and to review the site design. - FY2018RestatedAnnual report
「Although the company made aggressive investments in its e-commerce and wholesale businesses, which were positioned as new channels supporting future growth, they fell substantially short of the initial plan.」
The e-commerce business continued to fall short of plan for the full fiscal year and did not achieve its targets even after aggressive investment. - FY2018-Q3RestatedAnnual report
「Meanwhile, although the company made aggressive investments in its e-commerce and wholesale businesses, which were positioned as new businesses, they fell substantially short of the initial plan.」
The e-commerce business continues to fall short of plan and has not improved or achieved its targets even after aggressive investment. - FY2018-Q2WorsenedAnnual report
「Meanwhile, the company’s e-commerce and wholesale businesses, positioned as new businesses, fell substantially short of the initial plan. In e-commerce in particular, the company made aggressive, heavily weighted investments to expand sales through its own e-commerce site, but continued trial and error led to a situation requiring a fundamental review.」
Even after the site navigation was reviewed in the first quarter, the e-commerce business fell significantly short of the initial plan, creating a need for a fundamental review. - FY2018-Q1MitigatedAnnual report
「The Company also reviewed the design and user navigation of its e-commerce site, Festaria Online Shop.」
As a response to the e-commerce site’s performance below plan, the Company reviewed its design and user navigation. - FY2017MaterialisedAnnual report
「In addition to the number of stores at the end of the period declining by 5 from the end of the previous fiscal year and the e-commerce business falling short of plan, store sales remained strong, with sales at existing stores in Japan rising 3.7% year on year.」
Although the e-commerce business was confirmed to have fallen short of plan for the full fiscal year, higher sales at existing stores in Japan supported overall performance. - FY2017-Q3MaterialisedAnnual report
「In the e-commerce business, a core growth area, the Company launched its own e-commerce site in addition to expanding into major e-commerce marketplaces and began full-scale operations in December 2016. However, partly because the site was not sufficiently linked to specific initiatives, performance fell significantly short of the initial plan.」
The Company’s e-commerce site fell significantly short of the initial plan, partly because it was not sufficiently linked to specific initiatives. The Company subsequently stated that traffic and the purchase rate were showing signs of improvement. - FY2017-Q2First statedAnnual report
「The Company’s e-commerce site got off to a good start, partly because collections produced in collaboration with the films “Kimi to 100-kaime no Koi” and “Wish upon a star” were launched concurrently. Subsequently, however, traffic to the site and the conversion rate, or purchase rate, gradually declined, and performance remained below the initial plan.」
The Company states that traffic to its e-commerce site and the conversion rate actually declined after the site became fully operational, and that performance remained below the initial plan.