Sales for this month
August 2026Fiscal year ending August 2026Existing stores, EC, and the affluent-customer business exceeded the prior year. At existing stores, sales were supported by strong performance from flagship products, higher average spend per customer in bridal, and higher average spend per customer at large-scale events.
Strong performance by the entry-level model of the flagship "Wish upon a star®" product, Higher average spend per customer in bridal, Higher average spend per customer at large-scale events, Attendance below plan due to adverse weather, Campaign initiatives on the company's own EC site, Active participation in events targeting affluent customers, Steady sales of highly scarce products
Scope of aggregation: Domestic business (domestic company-operated stores, e-commerce, and high-net-worth customer business)
| Item | Details |
|---|---|
| Month Covered | August 2026 |
| Fiscal Year Covered | Fiscal year ending August 2026 |
| Scope of aggregation | Domestic business (domestic company-operated stores, e-commerce, and high-net-worth customer business) |
| Year-on-year change in monthly net sales | 109.1 |
| Total-store sales, year on year | 109.1 |
| Same-Store Sales, Year on Year | Rate 102 / Definition Domestic company-operated stores that were in operation throughout the period from the beginning to the end of the previous fiscal year |
| Year-on-Year Change in Customer Count | All Stores 99.9 / Existing stores 94.4 |
| Year-on-Year Change in Average Spend per Customer | All Stores 109.2 / Existing stores 108 |
| Cumulative Year-on-Year Change from Start of Period | 109.8 |
| Key KPIs | Indicator name Number of registered customers / Value 45.1 10,000 people / Year on year Up 16.2% from the end of the previous fiscal year |
| Number of Stores at Period-End | Domestic company-operated stores 78 |
| Number of stores opened during the month | 0 stores (no openings) |
| Number of stores closed during the month | 0 stores (no closures) |
| Monthly Commentary | Existing stores, EC, and the affluent-customer business exceeded the prior year. At existing stores, sales were supported by strong performance from flagship products, higher average spend per customer in bridal, and higher average spend per customer at large-scale events. |
| Factors Affecting the Change | Strong performance by the entry-level model of the flagship "Wish upon a star®" product, Higher average spend per customer in bridal, Higher average spend per customer at large-scale events, Attendance below plan due to adverse weather, Campaign initiatives on the company's own EC site, Active participation in events targeting affluent customers, Steady sales of highly scarce products |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Contributions came from the entry-level model of the flagship "Wish upon a star®" product, higher average spend per customer in bridal, higher average spend per customer at large-scale events, an EC campaign, active participation in events targeting affluent customers, and sales of highly scarce products. Attendance at large-scale events fell below plan due to adverse weather, but sales grew on a substantial increase in average spend per customer.