Solid performance in air conditioners and household appliances, sluggish mobile phone sales

「By major product category, televisions rose 15.0%, air conditioners rose 3.1%, refrigerators rose 2.9%, washing machines rose 10.4%, personal computers fell 59.8%, and the ELS business (total remodeling) fell 1.0%.」

「Sales rose substantially, with unit sales of personal computers and peripherals reaching a record-high level. Mobile phones also recorded substantial growth in unit sales throughout the year, supported by the launch of new products with advanced features and solid replacement demand.」

「Mobile phones recorded substantial unit sales growth throughout the year, supported by the launch of new products with advanced functionality and firm replacement demand.」

「Regarding sales by product category during the interim consolidated accounting period, seasonal products such as air conditioners performed well in the first quarter from April to June because record heat arrived early, with the average temperature in June reaching the highest level since statistics began. However, although the heat continued from July onward and demand remained high, seasonal appliances fell below the previous year in the first half, partly because consumption was brought forward. On the other hand, personal computers grew due to replacement demand for computers running Windows 10, for which support ended in October 2025. Mobile phones recorded substantial growth in unit sales, supported by the launch of new products with advanced features and solid replacement demand. In addition, games and toys substantially exceeded the previous year, partly reflecting the launch of new home video game consoles.」

「During the current fiscal year, seasonal appliances such as air conditioners made a major contribution to the increase in sales, as heat continued across Japan, with the average temperature in July 2024 recording the highest level since statistics began in 1898, while winter-type pressure patterns continued in December and February, making areas more susceptible to cold air. In addition, mobile phones, led by the iPhone, remained strong from the previous year, supported by the revitalization of replacement demand for devices.」

「During the interim consolidated accounting period, seasonal appliances such as air conditioners made a major contribution to the increase in sales, as heat continued across Japan, with the average temperature in July 2024 recording the highest level since statistics began in 1898. In addition, mobile phones, led by the iPhone, remained strong from the previous year. Housing equipment also grew, led by high-efficiency water heaters supported by the Ministry of Economy, Trade and Industry's installation subsidy program, the 2024 Energy-Saving Water Heater Program, and double-glazed window remodeling, which attracted interest because of its high insulation performance amid the aforementioned heat.」

「During the current fiscal year, sales of audiovisual consumer electronics such as televisions remained sluggish, affected by increased spending outside the home following the reclassification of COVID-19 as a Class 5 infectious disease. Sales of information appliances such as personal computers declined, partly because the previous year benefited from replacement demand following the end of support for Windows 8.1 (January 2023). On the other hand, seasonal appliances such as air conditioners exceeded the previous year amid record-breaking heat, with the average temperature reaching the highest level since the Japan Meteorological Agency began keeping statistics. Sales of mobile phones, which benefited from rush demand ahead of regulatory changes, and games and toys, for which product supplies stabilized, also grew.」

「During the cumulative third quarter of the current fiscal year, sales remained sluggish, particularly for audiovisual consumer electronics such as televisions, affected by increased spending outside the home following the reclassification of COVID-19 as a Class 5 infectious disease. Sales of information appliances such as personal computers declined, partly because the previous year benefited from replacement demand following the end of support for Windows 8.1 (10 January 2023). On the other hand, seasonal appliances such as air conditioners exceeded the previous year amid record-breaking heat, with the average temperature reaching the highest level since the Japan Meteorological Agency began keeping statistics. Sales of mobile phones, which benefited from rush demand ahead of regulatory changes, and games and toys, for which product supplies stabilized, also grew.」

「During the cumulative second quarter of the current fiscal year, sales of audiovisual consumer electronics, such as televisions, and information appliances, such as personal computers, remained sluggish, affected by increased spending outside the home following the reclassification of COVID-19 as a Class 5 infectious disease. Meanwhile, seasonal appliances, such as air conditioners, grew substantially amid record-breaking heat, with the average temperature reaching the highest level since the Japan Meteorological Agency began keeping statistics. Sales of beauty, grooming and health equipment, game software and toys, and mobile phones also exceeded the previous year.」

「During the cumulative first quarter of the current fiscal year, sales by product category generally remained sluggish year on year, affected by increased spending outside the home following the reclassification of COVID-19 as a Class 5 infectious disease. However, sales of games and toys, mobile phones, and beauty, grooming and health equipment exceeded the previous year, while sales of housing equipment, including remodeling, were roughly in line with the previous year.」

「By product, seasonal home appliances such as air conditioners performed well due to record-high temperatures from late June to early July and severe cold in late December. Sales of housing equipment such as renovations, and games and toys, also increased as product supply conditions stabilized.」

「By product, visual appliances such as televisions remained weak compared with the previous year, but sales continued to be supported by replacement demand for products purchased when analog broadcasting ended, particularly large-screen televisions. Seasonal home appliances such as air conditioners performed well as temperatures became colder toward year-end. In addition, sales of housing equipment such as renovations increased as product supply conditions recovered, while home appliances such as refrigerators, games and toys, and mobile phones exceeded the previous year.」

「By product, seasonal home appliances such as air conditioners, home appliances such as refrigerators, housing equipment such as renovations, and mobile phones performed well. Visual appliances such as televisions and information appliances such as personal computers fell below the previous year, partly because they had benefited from Olympic and stay-at-home demand in the previous year.」

「By product, seasonal home appliances such as air conditioners and home appliances such as refrigerators performed well, while housing equipment and mobile phones exceeded the previous year. Visual appliances such as televisions and information appliances including personal computers performed weakly, partly because they had benefited from Olympic and stay-at-home demand in the previous year.」

「By product, mobile phones and housing equipment performed well throughout the year. Visual appliances centered on large-screen televisions and games and toys fell below the previous year, partly due to the impact of the previous year's special fixed benefit and work-from-home and stay-at-home demand, but continued to perform at levels above normal. Seasonal home appliances such as air conditioners struggled with sales from summer through autumn due to unsettled weather, including a prolonged rainy season.」

「By product, mobile phones and housing equipment performed well. Information appliances such as personal computers and visual appliances centered on large-screen televisions struggled, while seasonal home appliances such as air conditioners performed weakly due to unsettled summer weather. However, from the third quarter of the fiscal year onward, air conditioners exceeded the previous year's level, and refrigerators, washing machines and vacuum cleaners performed steadily, creating conditions conducive to future growth.」

「By product, mobile phones, housing equipment, games and toys performed well. However, as work-from-home and stay-at-home demand began to ease, information appliances such as personal computers, visual appliances centered on large-screen televisions, and white goods such as refrigerators struggled. Seasonal home appliances such as air conditioners performed weakly as rainy weather persisted and temperatures remained low for an extended period.」

「By product, mobile phones, games and toys performed well, while information appliances such as personal computers, visual appliances centered on large-screen televisions, and white goods such as refrigerators struggled as work-from-home and stay-at-home demand, which had surged the previous year, began to ease. Seasonal home appliances such as air conditioners performed weakly as temperatures remained below normal for an extended period.」

「In response to stronger consumer spending on improving the quality of time spent at home, driven by stay-at-home and work-from-home demand, we are expanding our product lineup with a focus on improving customers' quality of life to meet their needs.」

「By product, visual appliances, particularly large-screen televisions, continued to perform steadily, while air-conditioning equipment such as air purifiers and humidifiers performed well. Seasonal home appliances such as air conditioners also performed steadily as temperatures fell toward year-end. Digital cameras and other products fell below the previous year due to fewer opportunities to go out and changes in market conditions, while refrigerators fell below the previous year mainly due to a reactionary decline in rush demand ahead of last year's consumption tax increase.」

「Sales of visual appliances, particularly large-screen televisions, and games and toys increased steadily. Information appliances such as personal computers also continued to perform well from the first quarter of the fiscal year, driven by work-from-home demand. Seasonal home appliances such as air conditioners and air purifiers performed generally steadily despite the late end of the rainy season.」

「Information appliances such as personal computers, tablets and printers performed well due to work-from-home demand as working from home increased. Visual appliances, particularly large-screen televisions, cooking appliances such as microwave ovens, and games and toys also performed well due to stay-at-home demand as people spent more time at home.」

「Personal computer sales increased substantially as replacement demand rose ahead of the end of Windows 7 support. However, sales of seasonal home appliances, primarily air conditioners, fell below the previous year due to the effects of unsettled summer weather and the mild winter.」

「By product, televisions, washing machines and refrigerators performed well, while personal computers also performed well as replacement demand increased ahead of the end of Windows 7 support. Seasonal products, however, were below the previous year due to unsettled summer weather and the trend toward a mild winter.」

「During the second quarter of the fiscal year, televisions and washing machines performed well, partly due to rush demand ahead of the consumption tax rate increase, while refrigerators and personal computers also performed steadily. Seasonal products were approximately in line with the previous year, partly because the rainy season ended late.」

「During the first quarter of the fiscal year, televisions performed steadily as models with built-in 4K and 8K tuners became widely available. Refrigerators and washing machines also performed well, particularly high-value-added products. Seasonal products performed well as temperatures rose from mid-May onward.」

「During the consolidated fiscal year, air conditioners performed well throughout the year, while televisions also performed well following the start of regular 4K broadcasting. Refrigerator and washing machine sales continued to expand, resulting in steady overall performance.」

「During the third quarter of the fiscal year, air conditioners performed well due to the summer heat. Televisions also performed well following the start of regular 4K broadcasting, while refrigerator and washing machine sales continued to expand. Digital cameras and game consoles were weak, but overall performance remained steady.」

「During the second quarter of the fiscal year, air conditioners performed well due to the extreme heat. Television, refrigerator and washing machine sales also continued to expand. Personal computers and digital cameras were weak, but overall performance remained steady.」

「During the first quarter of the fiscal year, the home appliance retail industry performed well, with television sales benefiting partly from the FIFA World Cup in Russia. Refrigerators, washing machines and other products also performed well, particularly high-value-added products. Air conditioners performed well, partly because temperatures rose in the second half of June.」

「Air conditioners performed well throughout the year. Sales of refrigerators, washing machines and other products also performed well, particularly high-value-added products. Television sales also performed well, as the sales mix of 4K-compatible products continued to increase, aided by the launch of OLED televisions made by domestic manufacturers and the Winter Olympics. Sales of personal computers, where demand continued to stagnate, and solar power generation systems, constrained by regulations under the revised FIT Act, performed weakly.」

「In the home appliance retail industry, air conditioners, washing machines and other products performed well, particularly high-value-added products. Televisions also performed well, as the sales mix of 4K models, including OLED models, continued to increase. Mobile phones also performed well, partly due to the launch of the iPhone X.」

「In the home appliance retail industry, air conditioners, washing machines and other products performed well, particularly high-value-added products. Televisions also performed well, as the sales mix of 4K models, including OLED models, continued to increase. Air conditioners also performed well in western Japan, where the number of warm days remained high.」

「In the home appliance retail industry, washing machines, vacuum cleaners and other products performed well, particularly high-value-added products. Television sales also performed well, as the sales mix of 4K models continued to increase and domestic manufacturers launched OLED televisions. Air conditioners and refrigerators, however, struggled, partly because temperatures did not rise in June compared with the previous year.」

「Sales of air conditioners and washing machines, particularly high-value-added products, performed well. Television sales also performed well as the sales mix of 4K-compatible products increased. Sales of digital cameras and mobile phones, on the other hand, performed weakly.」

「Despite the impact of the mild winter, air conditioners and washing machines performed well, particularly high-value-added products. Televisions also performed well as the sales mix of 4K models increased. Digital cameras and mobile phones, on the other hand, performed weakly.」

「In the home appliance retail industry, home appliances such as refrigerators and washing machines performed well. Air conditioners also performed steadily despite unstable weather conditions, including the impact of typhoons. Television sales remained steady from July onward, partly due to the Rio de Janeiro Olympics. Digital cameras and mobile phones, on the other hand, performed weakly.」

「Air conditioners performed well as the number of warmer days continued to exceed that of the previous year. Home appliances, including refrigerators, washing machines and cooking appliances, also performed steadily. Mobile phones, on the other hand, performed weakly due to a reactionary decline in rush demand generated by the policy to abolish the effective ¥0 pricing scheme.」