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PAL GROUP Holdings (2726) · InitiativeFirst stated

Sales promotion through a joint brand exhibition and anniversary collaboration

First written in FY2024-Q2. . Latest entry: FY2024-Q2.

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Joint brand promotion through a collaboration marking the company's 50th anniversary and Disney's 100th anniversaryA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2024-Q2First statedAnnual report

    「As our company celebrates its 50th anniversary this year, we held our first joint reservation exhibition for our brands in August, with a wide range of events over 2 days, including fittings of new products and talk shows. Since July, 22 brands have been offering a diverse lineup featuring Disney character designs, ranging from apparel to general merchandise, under the theme of “Disney 100,” commemorating the 100th anniversary of Disney’s founding.」

    As sales promotion initiatives, the company held its first joint reservation exhibition for its brands to mark its 50th anniversary and launched a collaborative project involving 22 brands to commemorate the 100th anniversary of Disney’s founding.
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Sales promotion through a joint brand exhibition and anniversary collaboration | PAL GROUP Holdings CO.,LTD (2726) | Komori