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AI role-play system “SAPI Role-Play” adopted by Konica Minolta Japan

Sapeet’s AI role-play training system “SAPI Role-play” has been adopted for Konica Minolta Japan’s sales skills development program in its healthcare business. Sales representatives ranging from junior to veteran employees will use it for practical training in medical device sales.

Worth reading
68In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
4.08
Average score on a 5-point scale (“Would you like to continue using it?” after the initial trial)
Wording
Conditional
How definitive the wording is.

Announced details

SAPI Role-Play
Applicable field (uses covered by this announcement)

Improving medical device sales skills and sales training in Konica Minolta Japan’s healthcare business

Launch dateThe kickoff for sales personnel began in July 2026 (completed). Following implementation support, full-scale operation is scheduled to begin in the second half of 2026.
What the company reported numerically
Quantitative Effects

Aims to halve the time spent on training by instructors

Usage history

An initial trial was conducted. The number of participants is Not disclosed.

Relationship between the counterparty and the company
Sapeet Inc.269A
Relationship with the Company

Konica Minolta Japan has adopted SAPI Role-play, provided by Sapeet, for its healthcare business’s sales skills development program. Capital and personnel relationships: Not disclosed.

CounterpartyKonica Minolta Japan, Inc.

1-1-1 Shibaura, Minato-ku, Tokyo, BLUE FRONT SHIBAURA TOWER S, 10F (main reception). The president and representative director is Ichijo Keisuke (一條啓介). As a domestic operating company of the Konica Minolta Group, it operates businesses including information equipment, healthcare, and sensing.

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredSAPI Role-Play
CounterpartyKonica Minolta Japan, Inc.
Counterparty overview1-1-1 Shibaura, Minato-ku, Tokyo, BLUE FRONT SHIBAURA TOWER S, 10F (main reception). The president and representative director is Ichijo Keisuke (一條啓介). As a domestic operating company of the Konica Minolta Group, it operates businesses including information equipment, healthcare, and sensing.
Relationship with the CompanyKonica Minolta Japan has adopted SAPI Role-play, provided by Sapeet, for its healthcare business’s sales skills development program. Capital and personnel relationships: Not disclosed.
Launch dateThe kickoff for sales personnel began in July 2026 (completed). Following implementation support, full-scale operation is scheduled to begin in the second half of 2026.
Applicable areaImproving medical device sales skills and sales training in Konica Minolta Japan’s healthcare business
Quantitative EffectsAims to halve the time spent on training by instructors
Usage historyAn initial trial was conducted. The number of participants is Not disclosed.
Items this document does not state (10)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Konica Minolta Japan aims to strengthen output-based training in addition to input-based education, develop sales skills for identifying latent needs at medical institutions, and strengthen its sales organization as a whole. It also aims to advance from video-based role-play learning to practical training, thereby improving customer engagement capabilities and proposal accuracy.

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AI role-play system “SAPI Role-Play” adopted by Konica Minolta Japan | Sapeet Inc. (269A) timely disclosure | Komori