Strengthening and embedding the corporate brand
First written in FY2017. 1 of 2 entries say "Reframed", first in FY2020. Latest entry: FY2020.
and ST HD moved to the "Worse" side of this theme in 2020.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
1 other company's latest entry also says "Reframed".
- FY2020ReframedAnnual report
「We have defined Adastria’s mission for the future as “Play fashion!” and aim to become a group that provides “more fun choices for each person’s everyday life” and contributes to our customers’ enriched lifestyles. By embedding these principles throughout the group and reflecting them in our day-to-day activities, we will provide value to customers and ultimately seek to enhance corporate value.」
It frames the challenge of embedding the corporate brand as an initiative to define a mission and vision for the future and communicate them throughout the group. - FY2017First statedAnnual report
「As a result of actively pursuing marketing activities for individual brands, customers are familiar with the names of the 21 brands operated by our group. However, our corporate brand is not yet sufficiently recognized. We believe that embedding the corporate brand is an urgent priority as we seek to attract outstanding talent and form alliances with other companies.」
It states that recognition of the corporate brand remains insufficient compared with that of individual brands, and identifies improving recognition as a challenge in recruiting talent and forming alliances.