Announced details
Off-price retail, apparel, fashion accessories, general merchandise, cosmetics
Luck Rack reached 50 stores in April 2026 (results for the existing business as a whole)
GEO Corporation will open a store at Aeon Mall Morioka. No capital or personnel relationship is stated.
A large shopping mall located at 4-7-1 Maegata, Morioka, Iwate Prefecture, with more than 100 specialty stores.
2nd floor, Aeon Mall Morioka, 4-7-1 Maegata, Morioka, Iwate Prefecture
Products will be sold at discounts to manufacturers’ suggested retail prices. Luck Rack products are normally discounted by 30% to 90%. During the opening sale, products will receive an additional 10% discount from their off-price prices, with some exclusions.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Luck Rack (Luck Rack), Luck Rack Aeon Mall Morioka Store |
| Counterparty | Aeon Mall Morioka |
| Counterparty overview | A large shopping mall located at 4-7-1 Maegata, Morioka, Iwate Prefecture, with more than 100 specialty stores. |
| Relationship with the Company | GEO Corporation will open a store at Aeon Mall Morioka. No capital or personnel relationship is stated. |
| Offering price | Products will be sold at discounts to manufacturers’ suggested retail prices. Luck Rack products are normally discounted by 30% to 90%. During the opening sale, products will receive an additional 10% discount from their off-price prices, with some exclusions. |
| Launch date | Scheduled for 24 July 2026 (Friday), the store opening date |
| Applicable area | Off-price retail, apparel, fashion accessories, general merchandise, cosmetics |
| Location | 2nd floor, Aeon Mall Morioka, 4-7-1 Maegata, Morioka, Iwate Prefecture |
| Location scale | Sales floor area: approximately 78 tsubo |
| Usage history | Luck Rack reached 50 stores in April 2026 (results for the existing business as a whole) |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Morioka has the largest population in Iwate Prefecture and serves as a regional commercial hub attracting customers from eastern Akita Prefecture and southern Aomori Prefecture. In addition, the customer-drawing effect of Aeon Mall Morioka is expected to make it the ideal location for raising awareness of Luck Rack in Iwate Prefecture.