Omnichannel strategy linking e-commerce expansion with physical stores and online channels
First written in FY2018. 15 of 29 entries say "Advanced", first in FY2020-Q1. Latest entry: 2026-10-07.
2 other companies' latest entry also says "Cited as achieved".
- FY2026AdvancedAnnual report
「Online sales were driven by collaboration products with prominent personalities, and digital sales, including sales of EC inventory at physical stores, increased 7.4% year on year. Digital sales as a percentage of total sales increased 0.2 percentage points to 10.6%.」
Digital sales, which had declined in the previous fiscal year, recovered to 7.4% year-on-year growth for the full year, with their share of total sales recovering to 10.6%, indicating improved performance in initiatives linking online and physical stores. - FY2026-H1RestatedAnnual report
「Under these conditions, our group responded by expanding GRAND STAGE and multi-format stores, leveraging digital infrastructure, and expanding its lifestyle casual offering, including sports shoes and sports apparel.」
Initiatives combining the expansion of store formats with the use of digital infrastructure to expand the lifestyle casual offering are continuing. - FY2025WorsenedAnnual report
「Because sales of products in which physical stores have a competitive advantage grew significantly, digital sales, including sales of e-commerce inventory at physical stores, fell 1.6% year on year.」
While the digital commerce policy continued, full-year digital sales fell 1.6% year on year, a deterioration from the previous growth performance. - FY2024-Q3RestatedAnnual report
「As part of our sales strategy, we promoted individual new sneaker products through initiatives using digital advertising, primarily on social media, and strengthened full-price sales both online and at physical stores.」
Sales-enhancement initiatives combining online and physical stores, including social media, digital advertising, and full-price sales, continued to be reported. - FY2024-Q1RestatedAnnual report
「Against this backdrop, the Group has responded by leveraging digital commerce, expanding GRAND STAGE and multi-format stores, and expanding lifestyle casual products, including sports shoes and sports apparel.」
Sales initiatives combining physical stores and digital channels, including the use of digital commerce, are continuing. - FY2023AdvancedAnnual report
「Digital sales, including sales of e-commerce inventory at physical stores, increased 13.4% year on year.」
Digital sales increased 13.4% year on year, updating the performance of the digital commerce business, which has a target of at least 20% annual growth. - FY2023-Q3AdvancedAnnual report
「Our sales strategy used digital advertising and initiatives such as the lottery function in our smartphone app to generate reciprocal customer traffic between online channels and physical stores, and carried out sales promotions to increase the effectiveness of promotion to physical stores, focusing on trend items.」
Specific omnichannel initiatives were implemented using digital advertising and the app's prize-draw feature to drive reciprocal traffic between online and physical stores. - FY2023-Q1AdvancedAnnual report
「As the decline in infections and increased foot traffic allowed physical stores to resume normal operations, digital sales as a percentage of total sales fell 1.4 percentage points year on year to 13.1%. At the same time, the digital strategy using physical stores progressed, with increased use of e-commerce at stores, including orders from warehouse inventory, and increased in-store pickup of e-commerce purchases.」
The return of physical stores to normal operations caused digital sales as a percentage of total sales to fall to 13.1%, while use of e-commerce at stores and in-store pickup of e-commerce products increased, advancing operations linking stores and online channels. - FY2022AdvancedAnnual report
「Including sales of e-commerce inventory at physical stores, digital sales as a percentage of total sales fell 0.3 percentage points year on year to 13.2%. In value terms, digital sales increased 9.0% year on year.」
Digital sales increased 9.0% year on year in value terms, while their share of total sales fell 0.3 percentage points to 13.2%. The performance of digital commerce was reported in numerical terms. - FY2022-Q3AdvancedAnnual report
「Online sales continue to trend upward, and as sales at physical stores expand, use of the in-store pickup service, in which customers order online and collect their purchases at a store, is increasing.」
In addition to expanding online sales, use of the online-order and in-store pickup service increased, indicating progress in initiatives linking physical stores and online channels. - FY2022-Q2AdvancedAnnual report
「As part of our IT strategy, we are developing a digital core system to expand digital commerce. We are creating an environment that enables access from stores, e-commerce sites, smartphone apps, and other channels to centralized information on products, inventory, customers, points, and order fulfillment. The aim is to share necessary information in real time so customers can obtain accurate information through any channel. On the systems side, we aim to reduce the time and cost required for future development by streamlining the front-end systems. Through these initiatives, we aim to build a closer relationship between physical stores and e-commerce. Last year, we completed the integration of points and inventory information, and by the end of the quarter we had completed the integration of product and customer information.」
Development of the digital core system progressed, and following the integration of points and inventory information, the integration of product and customer information was completed by the end of the quarter. - FY2022-Q1AdvancedAnnual report
「As part of our IT strategy, we began building a digital core system to share in real time the information needed to develop digital commerce. By creating an environment in which information on products, inventory, customers, points, and order fulfillment can be accessed in real time from stores, e-commerce sites, smartphone apps, and other channels, we will be able to provide customers with accurate information at the point of sale.」
To support e-commerce expansion and omnichannel development, construction began on a digital core system that links product, inventory, customer, points, and order fulfillment information in real time. - FY2021RaisedAnnual report
「In our digital business, we aim to grow digital sales by at least 20% annually by promoting the use of our own online site and expanding sales through third-party sites. We will promote services such as in-store pickup for online purchases and initiatives using online channels in physical stores, provide services that transcend the boundary between physical stores and online channels, and work to improve customer service.」
In addition to the existing policy of expanding e-commerce and developing an omnichannel model, a numerical target of at least 20% annual growth in digital sales and an in-store pickup service were explicitly stated. - FY2021-Q3AdvancedAnnual report
「We have implemented initiatives to strengthen online sales. During the Black Friday sale, online sales during the promotional period increased to approximately twice the previous year's level through the combined use of television commercials and digital advertising.」
Amid a challenging environment for attracting customers to stores, online sales were strengthened, reaching approximately twice the previous year's level during the Black Friday period. - FY2021-Q2AdvancedAnnual report
「Online sales grew by more than 40% year on year during the quarter. Online sales of “GRAND STAGE” performed well, driven by a sharp increase in users accessing the service through the app.」
Online sales grew by more than 40% year on year during the quarter, while a sharp increase in users accessing GRAND STAGE through the app contributed to strong sales. - FY2021-Q1AdvancedAnnual report
「To offset the decline in sales, we will strengthen initiatives to expand sales through online channels.」
As a means of offsetting the decline in sales caused by store closures, the company progressed with concrete efforts to expand online sales. - FY2020RestatedAnnual report
「Strengthening the relationship between directly operated stores, or physical stores, and e-commerce will improve customer service across both channels. We will provide a range of services going forward through marketing activities using our smartphone app.」
Omnichannel initiatives linking physical stores with e-commerce and providing services through the smartphone app are continuing. - FY2020-Q2AdvancedAnnual report
「As part of our IT strategy, we began rolling out a new POS system across all stores at the beginning of the fiscal year, and all replacement work was completed by the end of August. Operation of the new POS system has improved store efficiency and enabled support for various payment methods, including credit cards and electronic money.」
The rollout of the new POS system across all stores was completed by the end of August, advancing the development of the digital infrastructure for more efficient store operations and support for diverse payment methods. - FY2020-Q1AdvancedAnnual report
「As part of our IT strategy, we have been rolling out a new POS system across all stores, and approximately 60% of the replacement work was completed during the quarter. The new POS system will support various payment methods, including credit cards and electronic money, and will be able to link with the official smartphone app, which is expected to improve customer convenience and the efficiency of store operations.」
The rollout of the new POS system across all stores progressed, with approximately 60% of the replacement work completed during the quarter. The integration of the POS system with the official app is establishing the infrastructure for connecting stores and online channels. - FY2019RestatedAnnual report
「Strengthening the relationship between directly operated stores, or physical stores, and e-commerce will improve customer service across both channels. We will provide a range of services going forward through marketing activities using our smartphone app.」
Omnichannel initiatives linking physical stores with e-commerce and providing services through the smartphone app are continuing. - FY2019-Q3RestatedAnnual report
「In domestic consumption, competition among retail services has intensified as the internet has grown rapidly, making it essential to strengthen the omnichannel strategy.」
Against the backdrop of growth in e-commerce and online sales, strengthening the omnichannel strategy linking physical stores and online channels continues to be viewed as essential. - FY2019-Q2RestatedAnnual report
「In domestic consumption, competition among retailers for service quality has intensified due to the rapid growth of online commerce, making the strengthening of omnichannel strategies an urgent issue.」
The direction of e-commerce expansion and omnichannel development continues to be positioned as an urgent response to service competition accompanying the rapid growth of online commerce. - FY2019-Q1ReframedAnnual report
「In domestic consumption, competition among retailers for service quality has intensified due to the rapid growth of online commerce, making the strengthening of omnichannel strategies an urgent issue.」
The medium- to long-term strategy of expanding e-commerce and developing an omnichannel model was positioned as an urgent priority in response to the rapid growth of online commerce. - FY2018First statedAnnual report
「As our group's medium- to long-term management strategy, we have identified (1) proactive store expansion and e-commerce growth, (2) initiatives targeting the women's and sports apparel markets, (3) communicating with global markets, and (4) expanding existing brands and acquiring and developing new brands.」
E-commerce expansion was positioned as a medium- to long-term strategy alongside store expansion, and initiatives to link physical stores with e-commerce and conduct marketing through smartphone apps were systematically presented for the first time.