Enhancing proposals for pumps and boots for female customers
First written in FY2017-Q3. 4 of 8 entries say "Restated". Latest entry: FY2023-Q3.
Abc-Mart moved to the "Worse" side of this theme in 2023.
0 other companies' latest entry also says "Reframed".
- FY2023-Q3ReframedAnnual report
「We also focused on sales of boots and other seasonal products.」
The focus of the description changed from proposals for pumps and boots for female customers to a focus on sales of boots and other seasonal products. - FY2020RestatedAnnual report
「We consider our various initiatives in the women's market to be extremely important. Lifestyles are also diverse, and we are pursuing product development, advertising and store expansion targeting female customers who visit stores and purchase products frequently.」
Measures focused on product development, advertising and store expansion targeting female customers have continued to be presented. - FY2019RestatedAnnual report
「In the women's market, demand for sports shoes as fashion items has increased in recent years. In addition to women's-specific items such as pumps and boots, we will expand our range of women's sneakers.」
Proposals for women's products continue to expand the range of women's sneakers alongside pumps, boots and other products. - FY2018RestatedAnnual report
「In the women's market, demand for sports shoes as fashion items has increased in recent years. In addition to women's-specific items such as pumps and boots, we will expand our range of women's sneakers.」
Measures for female customers have expanded from pumps and boots to sports and casual products, including women's sneakers. - FY2018-Q3ReframedAnnual report
「For our products, we focused on sales of casual-line sports shoes and fashion sneakers, particularly products featured in television commercials. During the quarter, sales of children's shoes and sports shoes for women also performed well, helped by the effects of advertising in fashion magazines and on social media.」
The description of measures for female customers has expanded from the previous focus on pumps and boots to strengthening sales of casual and sports products, including women's sports shoes. - FY2018-Q1ReframedAnnual report
「For women's shoes, we proposed a wide range of products with a focus on comfort.」
The description of measures for female customers changed from proposals centered on pumps and boots to a wide range of women's shoes focused on comfort. - FY2017RestatedAnnual report
「In the second half, we pursued a sales strategy aimed at female customers. Through advertising centered on television commercials, we proposed easy-to-wear pumps and boots. We also proposed casual shoes to female customers seeking children's shoes, taking steps to stimulate demand for both women's shoes and children's shoes.」
As part of the sales strategy for female customers in the second half, proposals for casual shoes to female customers seeking children's shoes continued alongside proposals for pumps and boots. - FY2017-Q3First statedAnnual report
「In the second half, we also pursued a sales strategy aimed primarily at female customers. Through advertising centered on television commercials, we proposed easy-to-wear pumps and boots.」
As part of the sales strategy for female customers in the second half, measures proposing easy-to-wear pumps and boots, centered on television commercials, were explicitly described for the first time.