Sales for this month
September 2026Fiscal year ending February 2027September had 1 more public holiday than the previous year. Despite continued poor weather, cooler temperatures led to a strong start for autumn merchandise, and customer traffic and sales increased, particularly at shopping centers. Apparel items such as newly launched sneakers and coordinated jerseys, which were promoted, also performed well.
There was one more public holiday than in the previous year, Poor weather, including typhoons and torrential rain, Strong sales of autumn merchandise due to cooler temperatures, Increased customer traffic and sales, particularly at shopping centers, Strong sales of newly launched sneakers that were promoted, Strong sales of apparel such as coordinated jerseys
October 2026 monthly update scheduled for Wednesday, 4 November
Target fiscal year Fiscal year ended February 2026 / Category Existing-store revenue / March 4.1 / April 3.5 / May 9.9 / First quarter 5.8 / June 6.2 / July 4.5 / August 8.5 / Second quarter 6.3 / First half 6, Target fiscal year Fiscal year ended February 2026 / Category Sales at all stores / March 4.5 / April 4.2 / May 10.4 / First quarter 6.3 / June 6.1 / July 4.2 / August 8.7 / Second quarter 6.3 / First half 6.3, Target fiscal year Fiscal year ended February 2026 / Category Existing-store revenue / September 1.3 / October 2.1 / November 5.6 / Third quarter 3.2 / December -0.4 / January 5.9 / February 4.8 / Fourth quarter 3.1 / Second half 3.1 / Full year 4.6, Target fiscal year Fiscal year ended February 2026 / Category Sales at all stores / September 1.1 / October 2.8 / November 6.7 / Third quarter 3.8 / December 0.2 / January 7 / February 6.4 / Fourth quarter 4.1 / Second half 4 / Full year 5.1
Scope of aggregation: Domestic sales (including Oshman's)
| Item | Details |
|---|---|
| Month Covered | September 2026 |
| Fiscal Year Covered | Fiscal year ending February 2027 |
| Scope of aggregation | Domestic sales (including Oshman's) |
| Year-on-year change in monthly net sales | All Stores 14.6 % / Existing stores 14.9 % |
| Total-store sales, year on year | 14.6 |
| Same-Store Sales, Year on Year | Rate 14.9 / Definition Excludes stores that were unable to operate for the full month due to renovations or other reasons |
| Year-on-Year Change in Customer Count | All Stores 9.9 % / Existing stores 10.4 % |
| Year-on-Year Change in Average Spend per Customer | All Stores 4.3 % / Existing stores 4.1 % |
| Year-on-year change by category | Breakdown Existing stores / sales / Year on year 14.9 %, Breakdown Customer traffic at existing stores / Year on year 10.4 %, Breakdown Average spend per customer at existing stores / Year on year 4.1 %, Breakdown All stores · Sales / Year on year 14.6 %, Breakdown All stores · Customer traffic / Year on year 9.9 %, Breakdown All stores · Average spend per customer / Year on year 4.3 % |
| Number of Stores at Period-End | Number of stores 1,118 Location |
| Number of stores opened during the month | Number of Cases 6 / Store name and location Not disclosed |
| Number of stores closed during the month | Number of Cases 2 / Store name and location Not disclosed |
| Monthly Commentary | September had 1 more public holiday than the previous year. Despite continued poor weather, cooler temperatures led to a strong start for autumn merchandise, and customer traffic and sales increased, particularly at shopping centers. Apparel items such as newly launched sneakers and coordinated jerseys, which were promoted, also performed well. |
| Factors Affecting the Change | There was one more public holiday than in the previous year, Poor weather, including typhoons and torrential rain, Strong sales of autumn merchandise due to cooler temperatures, Increased customer traffic and sales, particularly at shopping centers, Strong sales of newly launched sneakers that were promoted, Strong sales of apparel such as coordinated jerseys |
| Monthly trend for the same period last year | Target fiscal year Fiscal year ended February 2026 / Category Existing-store revenue / March 4.1 / April 3.5 / May 9.9 / First quarter 5.8 / June 6.2 / July 4.5 / August 8.5 / Second quarter 6.3 / First half 6, Target fiscal year Fiscal year ended February 2026 / Category Sales at all stores / March 4.5 / April 4.2 / May 10.4 / First quarter 6.3 / June 6.1 / July 4.2 / August 8.7 / Second quarter 6.3 / First half 6.3, Target fiscal year Fiscal year ended February 2026 / Category Existing-store revenue / September 1.3 / October 2.1 / November 5.6 / Third quarter 3.2 / December -0.4 / January 5.9 / February 4.8 / Fourth quarter 3.1 / Second half 3.1 / Full year 4.6, Target fiscal year Fiscal year ended February 2026 / Category Sales at all stores / September 1.1 / October 2.8 / November 6.7 / Third quarter 3.8 / December 0.2 / January 7 / February 6.4 / Fourth quarter 4.1 / Second half 4 / Full year 5.1 |
| Next Scheduled Disclosure | October 2026 monthly update scheduled for Wednesday, 4 November |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The calendar had 1 more public holiday than the previous year, the cooler temperatures led to a strong start for autumn merchandise, customer traffic and sales increased, particularly at shopping centers, and newly launched sneakers and promotional items such as coordinated jersey sets performed well.