Rebuilding the Meat Business through High-Quality Products, Processed Foods and New Sales Channels

「The continued depreciation of the yen and rising prices will remain unavoidable challenges, so we will continue making optimal proposals while explaining matters carefully in discussions with customers. In addition to developing new customers centered on trade-show participation, we will expand sales channels through our web-sales business and by listing products as hometown-tax donation gifts, while also responding to inbound demand.」

「As the continued depreciation of the yen and soaring prices remain unavoidable challenges, the company will continue making appropriate proposals while providing careful explanations in discussions with customers. In addition to developing new customers through trade shows, it will expand sales channels through online sales and listings as hometown tax donation return gifts, while also responding to inbound demand.」

「The company will display products and conduct tastings at trade shows, then make proposals aimed at securing ongoing sales to new customers. It also plans to expand sales channels by adding online sales, listings as return gifts under the hometown tax donation program, and sales targeting inbound demand.」

「As sharp exchange-rate fluctuations have eased somewhat and the climate has become more stable, the company will hold trade shows to expand sales of directly imported products in preparation for winter demand, acquire new customers and make further proposals to existing customers. While preparing for peak-demand periods such as year-end gifts, it will also strengthen online sales, particularly for e-commerce products, and strengthen sales to general consumers.」

「The business environment is expected to remain challenging due to the trend of yen depreciation and rising prices, which are heightening consumers’ focus on protecting their household finances. The company will continue proposing products suited to customers and ensuring a stable supply, while focusing on expanding sales channels and improving performance.」

「The business environment is expected to remain challenging due to the trend of yen depreciation and rising prices, which are heightening consumers’ focus on protecting their household finances. The company will continue proposing products suited to customers and ensuring a stable supply, while focusing on expanding sales channels and improving performance.」

「In the domestic e-commerce business, demand for gifts such as mid-year presents has softened somewhat. However, the company held trade shows to acquire new business partners and increase the number of proposals, and revenue remained solid.」

「In the domestic e-commerce business, performance remained solid as the company focused on developing new products in response to revitalized consumer activity. As a result, revenue for the cumulative first quarter was ¥1,193 million, up 4.7% year on year, and segment profit (operating profit) was ¥37 million, up 34.7%.」

「In the Asmo Trading business, to stabilize imports of competitive, high-quality Mexican chilled beef, we will continue initiatives to raise broad market awareness of the products' strengths while expanding the domestic B2C market through the mail-order division, thereby working to build a flexible earnings model.」

「To raise awareness among employees providing contract catering services of food and materials cost management, the business has made active exchanges of views through meetings and training routine, used a meal-volume management system to monitor food costs and cost ratios in real time, and continually pursued appropriate order and inventory quantities after calculating planned meal volumes.」

「To raise awareness of food and materials cost management at operating sites, we used methods including active exchanges of views through meetings and training, and real-time monitoring of food costs and cost ratios through the meal-volume management system, to calculate usage and continually pursue appropriate food quantities and inventory levels. To control costs, we also took steps such as switching from fresh to frozen vegetables and promoting transactions with comprehensive food manufacturers. For contracted facilities, we negotiated menu content and implemented other measures to limit the impact on profitability.」

「In the stable mail-order business, we will promptly develop processing plants to enable stable production of processed products, ensure stable product supply, and continue to highlight product advantages, including price, in pursuit of customer growth and greater customer satisfaction.」

「Demand for food-service businesses is expected to recover as the state of emergency and priority preventive measures are lifted and vaccination rates improve. However, we will identify customer needs under new post-COVID lifestyles, focus on sales to industries and business formats where demand is increasing, highlight product advantages including price, and concentrate on expanding products and sales channels while continuously pursuing higher customer satisfaction and profit.」

「Although the impact of COVID-19 remains a concern, we will focus on sales to industries benefiting from increased stay-at-home demand and seek stable production and supply by developing processing plants for mail-order products.」

「Under these conditions, sales in the mail-order business remained stable, and we were able to maintain results on par with the previous year during the year-end sales campaign.」

「Sales in the mail-order business remained stable and were not significantly affected by COVID-19, but difficult conditions continued, including the inability to sell Mexican chilled beef, our highest-priority product, as planned. Going forward, we will focus on recovering performance by securing sales channels and viewing the lifting of the Tokyo restriction under the Go To Travel campaign, the Go To Eat campaign beginning in October with point rebates, and the easing of entry restrictions as tailwinds.」

「In the fourth quarter, the market was also affected by COVID-19. In March, significant changes and delays to shipping schedules caused by containers bound for China remaining at ports disrupted smooth distribution and caused sales to stagnate. For the full year, however, we were able to increase both sales and profit by curbing unnecessary purchases that would have led to discount sales and maintaining the handling of our highest-priority products.」

「Going forward, we will respond to changes in the external environment, develop processing plants to enable stable production of processed products, ensure stable product supply, and pursue greater customer satisfaction by highlighting product advantages, including price.」

「Going forward, we will also respond to changes in the external environment caused by natural disasters, develop processing plants to enable stable production of processed products, ensure stable product supply, and pursue greater customer satisfaction by highlighting product advantages, including price.」

「Going forward, we will address logistics issues, develop processing plants to enable stable production of processed products, ensure stable product supply, and pursue greater customer satisfaction by highlighting product advantages, including price.」

「In the mail-order business, we have gradually increased sales by proposing attractive products and expanding sales destinations. Retort-pack Matsusaka beef curry has remained popular and continues to sell steadily. Orders for year-end gift products using branded beef exceeded expectations, producing significant results. To expand sales going forward, it will be important to develop new processing plants and secure production lines capable of supporting increased output, so we intend to begin preparations now.」

「In the mail-order business, we have gradually increased sales by proposing attractive products and expanding the number of customers and sales destinations. Sales of Matsusaka beef curry exceeded expectations. Going forward, we will make further efforts to recover the sales shortfall in September, promote products through social media, raise brand awareness, and pursue customer satisfaction by highlighting our price advantage through product strength and product proposals.」

「We will also consider promoting products through social media, seek to raise brand awareness, and pursue customer satisfaction by highlighting our price advantage through product strength and product proposals.」

「To make greater use of our central kitchen function and meet the growing demand for prepared foods at Japanese-affiliated supermarkets, we opened a new-format Japanese prepared-food shop, Japanese Delicatessen 彩, at the Apita Taikoo Shing store in February 2018, following the opening at the Piago Tokufuku store in January 2018.」

「In the mail-order business, we increased sales channels and successfully navigated the peak demand season.」

「For domestically produced beef, for which stable supply is difficult, we have secured the prospect of procuring affordable domestic beef and have begun developing processed products using it as an ingredient. This is an area with promising prospects.」

「In the mail-order business, customer development in the gift and event-related sectors has also paid off, enabling us to steadily increase sales.」

「Against this backdrop, we have improved profit margins by focusing on highly profitable Mexican beef while expanding mail-order sales.」

「Against this backdrop, we have improved profit margins by focusing on highly profitable Mexican beef while expanding mail-order sales.」

「We are also developing processed products for nursing care as part of our efforts to create synergies within the Group, and added new products during the period. In the mail-order business, in addition to branded beef, roast beef and roast pork, we began selling beef tongue. Going forward, we will work to expand sales channels and strengthen our new product lineup.」

「By focusing on affordable, high-quality Mexican beef, we are improving customer satisfaction with low-priced products. We are also broadening our range of value-added, high-quality products, including processed products made with domestically produced beef, developing products for older consumers and processed products for mass retailers, and working to expand sales channels by responding to a variety of sales methods suited to domestic needs.」