Developing distinctive, functional products and differentiating from competitors
First written in FY2024. 16 of 17 entries say "Advanced", first in FY2025-H1. Latest entry: 2026-09-04.
The whole theme swung hardest in 2023: 1 of 8 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In the domestic Zoff business, we began offering blue-light-filtering photochromic lenses in stores and worked to expand our product lineup by developing collaboration products and various tie-up initiatives to meet diverse customer needs.」
This describes the rollout of blue-light-filtering photochromic lenses in stores, collaboration products and tie-up initiatives as specific examples of functional and distinctive products. - FY2025-H1AdvancedAnnual report
「As part of our product initiatives, we actively introduced new products, including new Galileo sunglasses made entirely of rubber with no metal components, a new sunglasses collection with the popular select shop UNITED ARROWS, the second collaboration eyewear collection with fashion creator Kirimaru, and the second collaboration with the brand STUDIO SEVEN, led by EXILE NAOTO, the “Zoff｜STUDIO SEVEN” collection.」
This adds specific examples of new sunglasses and second-round collaborations, demonstrating the rollout of original and collaboration products. - FY2024First statedAnnual report
「We will focus on developing our own original content products with outstanding design, functionality and safety. We will also work to establish clear differentiation from competitors through the development of collaboration products and products with new functions.」
Zoff SMART, Galileo and collaborations with anime and apparel brands are cited as specific examples of the company’s product development capabilities.