Worth reading
54Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Neutral
Direction inferred from the company’s description.Scale
—
Displayed only when the document provides numerical figures.Wording
Definitive
How definitive the wording is.Announced details
Zoff Sun-Cut GlassesPhotochromic lensesNew TV commercial, "UV vs. Zoff"
Applicable field (uses covered by this announcement)
UV protection, eye care and eye fashion; commuting to school or work, shopping, leisure and more
Launch dateAiring to begin on a rolling basis from Friday, 9 October 2026 (including scheduled broadcasts)
What the company reported numerically
Quantitative Effects
Target of achieving a sunglasses-wearing rate of 1 in 2 people in Japan by 2030
Offering price
Photochromic lenses, brown frame: ¥9,900; photochromic lenses: from ¥5,500
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Zoff Sun-Cut Glasses, Photochromic lenses, New TV commercial, "UV vs. Zoff" |
| Offering price | Photochromic lenses, brown frame: ¥9,900; photochromic lenses: from ¥5,500 |
| Launch date | Airing to begin on a rolling basis from Friday, 9 October 2026 (including scheduled broadcasts) |
| Applicable area | UV protection, eye care and eye fashion; commuting to school or work, shopping, leisure and more |
| Quantitative Effects | Target of achieving a sunglasses-wearing rate of 1 in 2 people in Japan by 2030 |
Items this document does not state (13)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleUsage historyImpact on Business PerformanceSource
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To provide an opportunity to think about eye health ahead of Eye Care Day on 10 October, and to propose a future in which protecting the eyes from ultraviolet rays becomes an everyday habit.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.