Announced details
Targeting a rise in Japan’s sunglass-wearing rate from 24.5% in 2025 to 50% by 2030
Targeting an expansion of the initiative from 30 schools nationwide as of July 2026 to 4,000 schools by 2030
Mobile classes have been held at 188 schools, with approximately 18,600 participants as of the end of June 2026
The sunglass initiative for junior and senior high school students covered 30 schools nationwide as of July 2026
The company collaborates with educational institutions, sports organizations, fire departments, nursery schools, and others to provide classes, introduce products, and conduct monitoring studies. No capital or personnel relationships are stated.
The announcement also includes comments from professors at Fujita Health University, Tokyo University of Science, Yamaguchi, and The University of Tokyo. No detailed addresses, representatives, capital, or founding years are provided for the other counterparties.
6th Floor, Oak Omotesando, 3-6-1 Kita-Aoyama, Minato-ku, Tokyo (inquiry address)
No impact on financial results is provided.
The company does not address Contract Value / Offering price.
GfK survey conducted by the company
Survey on the actual conditions concerning children’s eyeglasses
Survey on the actual conditions of eye health among primary-industry workers
| Item | Details |
|---|---|
| Names of Products / Services Covered | Zoff, Galileo, Zoff mobile eyewear classes, Photochromic lenses |
| Counterparty | Japan Dodgeball Association, Ibaraki Prefectural Shimotsuma Daiichi High School, Hiroshima Setouchi High School, Josai Gakuin Junior and Senior High School, Niigata City Fire Department, Sakuraumi Nursery School |
| Counterparty overview | The announcement also includes comments from professors at Fujita Health University, Tokyo University of Science, Yamaguchi, and The University of Tokyo. No detailed addresses, representatives, capital, or founding years are provided for the other counterparties. |
| Relationship with the Company | The company collaborates with educational institutions, sports organizations, fire departments, nursery schools, and others to provide classes, introduce products, and conduct monitoring studies. No capital or personnel relationships are stated. |
| Contract Date | 15 July 2026 (the project launch date; no contract execution dates are specified for the individual collaborations) |
| Launch date | 15 July 2026 (already implemented; project launch). Galileo will be introduced at 2 high schools, and workplace monitoring studies are scheduled to be conducted. |
| Applicable area | Education, Sports, Ultraviolet-radiation protection for junior and senior high school students, Firefighting and field activities, Childcare, Primary industries |
| Location | 6th Floor, Oak Omotesando, 3-6-1 Kita-Aoyama, Minato-ku, Tokyo (inquiry address) |
| Quantitative Effects | Targeting a rise in Japan’s sunglass-wearing rate from 24.5% in 2025 to 50% by 2030, Targeting an expansion of the initiative from 30 schools nationwide as of July 2026 to 4,000 schools by 2030 |
| Usage history | Mobile classes have been held at 188 schools, with approximately 18,600 participants as of the end of June 2026, The sunglass initiative for junior and senior high school students covered 30 schools nationwide as of July 2026 |
| Impact on Business Performance | No impact on financial results is provided. |
| Source | GfK survey conducted by the company, Survey on the actual conditions concerning children’s eyeglasses, Survey on the actual conditions of eye health among primary-industry workers |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address social issues surrounding eye health, including the younger onset and rising prevalence of myopia, the risk of eye disease caused by ultraviolet radiation, children whose vision is not being corrected appropriately, and the lack of a habit of wearing sunglasses at work.