Awareness-raising advertising campaign marking the 50th anniversary of the launch of Kinjin Pure Sesame Oil
First written in FY2018-Q1. 1 of 4 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2018.
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- FY2018AchievedAnnual report
「Against this backdrop, to commemorate the 50th anniversary of the launch of Pure Sesame Oil for household use, the Company engaged Licca-chan, a popular character also celebrating her 50th anniversary, in advertising campaigns aimed at further increasing awareness of the Company among a broad range of generations.」
The full-year results state that the Company engaged Licca-chan and conducted advertising campaigns in the current consolidated fiscal year in connection with the 50th anniversary of the product launch. - FY2018-Q3RestatedAnnual report
「Against this backdrop, to commemorate the 50th anniversary of the launch of Kin-in Pure Sesame Oil for household use, the Company engaged Licca-chan, a popular character also celebrating her 50th anniversary, in advertising campaigns aimed at further increasing awareness of the Company among a broad range of generations.」
The Company continues to run awareness-building advertising featuring Licca-chan in connection with the 50th anniversaries of the product launch and the character’s creation. - FY2018-Q2AdvancedAnnual report
「In the sesame oil business, the Company engaged Licca-chan, who is also celebrating her 50th anniversary, and conducted an active advertising campaign using sticker advertisements on public transportation and magazine media.」
The specific measures for the 50th-anniversary campaign, including the engagement of Licca-chan, sticker advertisements on public transportation and advertising in magazines, are described. - FY2018-Q1First statedAnnual report
「Against this backdrop, to commemorate the 50th anniversary of the launch of Kin-in Pure Sesame Oil for household use, the Company has engaged Licca-chan, a popular character also celebrating her 50th anniversary, in advertising campaigns aimed at further increasing awareness of Kadoya among a broad range of generations.」
The Company has, for the first time, explicitly described measures to increase awareness of Kadoya among a broad range of generations through the engagement of Licca-chan and advertising campaigns marking the 50th anniversary of the launch of Kin-in Pure Sesame Oil.