Unicafe (2597) · InitiativeDropped
Responding to Change Through Digital Transformation and Advanced Marketing Talent
First written in FY2020-Q3. 1 of 3 entries say "Advanced", first in FY2021. Latest entry: FY2022.
3entries
4years
0from disclosures
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Same theme, other companies
Securing Highly Skilled Marketing Talent to Address Digital Consumer SpendingA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2022DroppedAnnual report本有価証券報告書では、DX推進や高度マーケティング人材の確保を明示する記載を確認できない。
- FY2021AdvancedAnnual report
「それを踏まえて業務用事業の各社に向けて、当社が考える「Beyond CORONAの世界」を共有し、それに対する対策を実行してまいります。」
業務用事業のプレゼンス向上策として、DXからリアルな顧客体験へ誘導する新しいビジネスモデルを想定し、業務用事業各社に「Beyond CORONAの世界」を共有して対策を実行するとしている。 - FY2020-Q3First statedAnnual report
「In the with-COVID and coming post-COVID eras, the digital sphere is expected to expand, namely through digital transformation, or “DX.” As personal consumption is expected to become digitalized rapidly, securing personnel capable of driving IT innovation and advanced marketing, together with upfront investment to promote DX, will be necessary to respond quickly to this change.」
The Company identified securing talent capable of IT innovation and advanced marketing and making upfront investments in DX as new initiatives to address the digitization of personal consumption.