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Ito En (2593) · InitiativeFirst stated

Proposing New Consumption Experiences Through Japanese Tea-Based Fruit Tea

First written in FY2023. . Latest entry: FY2023.

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Strengthening Core Beverage Brands and Expanding into New Products and FieldsA theme 10 companies write about · 0 as a headwind · 16 as a tailwind

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  1. FY2023First statedAnnual report

    「In April this year, we launched a new Japanese tea-based fruit tea, Hare Nochi Kumori Tokidoki Ocha. It uses apple, lemon and peach, combining a refreshing taste with the gentle roasted aroma of green tea and hojicha, and contains plant-derived lactic acid bacteria.」

    The first independent disclosure of product development combining Japanese tea, fruit and plant-derived lactic acid bacteria to introduce the appeal of Japanese tea beverages to new customers.
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Proposing New Consumption Experiences Through Japanese Tea-Based Fruit Tea | ITO EN,LTD. (2593) | Komori