Expanding Consumption of Japanese Milk and Agricultural Products Through the Japanese Milk Support Project
First written in FY2023-Q3. 1 of 2 entries say "Advanced", first in FY2024-Q3. Latest entry: FY2024-Q3.
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- FY2024-Q3AdvancedAnnual report
「昨年12月に、全国農業協同組合連合会（JA全農）が推進する全国の生産家を応援する取組みである「ニッポンエールプロジェクト」及び「国産牛乳応援プロジェクト」製品として、JA全農と共同で開発した「ニッポンエールいちご＆ミルク」を発売しました。国産牛乳の消費が落ち込む冬期の到来にあたり、当社は日本の酪農家が抱える課題解決に貢献する「国産牛乳応援プロジェクト」に本年も参画し、国産牛乳の需要拡大に貢献するよう努めてまいります。」
「国産牛乳応援プロジェクト」への継続参画と、JA全農との共同開発による「ニッポンエールいちご＆ミルク」の発売が記載された。 - FY2023-Q3First statedAnnual report
「Last November, we launched the first jointly developed product, Nippon Yell Melon & Milk, and the second products, TULLY’S &TEA Tasty Matcha Latte, Tasty Hojicha Latte and Tasty Milk Tea, as limited winter offerings under the Domestic Milk Support Project established by JA Zen-Noh. By participating in this project supporting dairy farmers nationwide, we seek to help address the challenges facing Japanese dairy farmers, serve as a bridge between Japanese agriculture and consumers, and increase awareness and consumption of domestic agricultural and livestock products.」
For the first time, the Company describes participation in a JA Zen-Noh project and the launch of jointly developed products using domestic milk to support dairy farmers and expand awareness and consumption of domestic agricultural and livestock products.