Failure to Acquire New Customers and Rising Customer Cancellation Rates
First written in FY2016. 2 of 5 entries say "Restated". Latest entry: FY2026.
3 other companies' latest entry also says "Other".
- FY2026Additional cancellation risk from passing on delivery chargesAnnual report
「In addition, if higher logistics costs resulting from increased delivery charges are passed on to selling prices, this could worsen the cancellation rate and reduce the number of contracts held.」
In addition to the existing risks of failing to acquire new customers and higher cancellation rates among existing customers, the disclosure specifies how passing higher logistics costs on to customers could affect the cancellation rate and the number of contracts held. - FY2024RestatedAnnual report
「If new-customer acquisition does not progress as planned, or if the cancellation rate among existing customers remains higher than assumed in the business plan, the Group’s results could be affected.」
The disclosure continues to identify failure to acquire new customers as planned and a higher cancellation rate among existing customers as key risks related to the customer base. - FY2023Explicit identification of the risk of losing sales venuesAnnual report
「If demonstration venues become unavailable due to competitors' exclusive occupation of venues, persistent violations of rules and standards of conduct by sales staff, or other such reasons, the resulting decline in sales opportunities could affect the Group's performance and financial position.」
In addition to the risks of failing to acquire new customers and higher cancellation rates, the disclosure explicitly identifies the risk of losing demonstration-sales venues due to competitors occupying venues or violations by sales staff. - FY2022RestatedAnnual report
「If new-customer acquisition does not progress as planned, or if the cancellation rate among existing customers remains higher than assumed in the business plan, the Group’s results could be affected.」
The disclosure continues to identify failure to acquire new customers as planned and a higher cancellation rate among existing customers as key risks related to the customer base. - FY2016First statedAnnual report
「If new-customer acquisition does not progress as planned, or if the cancellation rate among existing customers remains higher than assumed in the business plan, the Group’s results could be affected.」
This is identified as a key risk for a business model focused on expanding the customer base and encouraging long-term use.