Turnaround of the Direct-to-Consumer Business and CRM Enhancement
First written in FY2016-Q2. 3 of 7 entries say "Restated". Latest entry: FY2021-Q1.
The whole theme swung hardest in 2017: 1 of 8 companies on the "Worse" side.
0 other companies' latest entry also says "Dropped".
- FY2021-Q1DroppedAnnual report
「As all shares of Kyusai Co., Ltd. had been transferred during the cumulative period of the first quarter, the company and its subsidiaries have been excluded from the Group.」
Kyusai and its subsidiaries, which had been the focus of the direct-to-consumer and CRM initiatives, were excluded from consolidation following the transfer of all shares, and the business was no longer treated as a continuing operation. - FY2018AdvancedAnnual report
「Under these circumstances, in the healthcare and skincare business, we will seek to expand the customer base by focusing on acquiring customers in their 40s and 50s through effective advertising, while continuing to focus on activities that increase the number of customers who purchase our products repeatedly.」
While maintaining its CRM and repeat-purchase policy, the company is putting into practice measures focused specifically on advertising to acquire customers in their 40s and 50s and expanding the customer base. - FY2017RestatedAnnual report
「Increasing revenue by expanding the customer base and average spend per customer」
For the healthcare and skincare business, the company has reiterated growth through higher revenue generated by expanding the customer base and average spend per customer. - FY2017-Q1RestatedAnnual report
「In the healthcare and skincare business, we will seek to acquire new customers by launching highly competitive new products and conducting effective advertising, while also promoting repeat purchases by existing customers and increasing the number of items purchased through further advancement of CRM (customer relationship management).」
The company has reaffirmed its policy of further promoting CRM to encourage repeat purchases by existing customers and increase the number of items purchased. - FY2016AdvancedAnnual report
「In addition, we began distributing a member magazine to subscription-course customers in May. We enhanced the magazine's content by incorporating customer feedback and ran subscriber-only campaigns to encourage existing customers to continue purchasing and increase the number of items purchased.」
To strengthen CRM, the company began distributing a member magazine in May and worked to encourage repeat purchases and increase the number of items purchased through customer feedback and exclusive campaigns. - FY2016-Q3RestatedAnnual report
「“Turnaround of the direct-to-consumer business: We will invest proactively to develop customer acquisition methods suited to diversifying customer behavior, acquire more customers, strengthen CRM (customer relationship management), and increase the number of purchases and average spend per customer.”」
The company has reiterated its policy of increasing the number of customers, purchase frequency and average spend per customer through investment in customer acquisition and stronger CRM. - FY2016-Q2First statedAnnual report
「“Turnaround of the direct-to-consumer business: We will invest proactively to develop customer acquisition methods suited to diversifying customer behavior, acquire more customers, strengthen CRM (customer relationship management), and increase the number of purchases and average spend per customer.”」
The company aims to increase the number of customers, purchase frequency and average spend per customer through investment in customer acquisition and stronger CRM.