The first year of strengthening beer and proactive investment in beer
First written in FY2016-Q2. 14 of 28 entries say "Restated". Latest entry: 2026-08-07.
1 other company's latest entry also says "Advanced".
- FY2025-H1RestatedAnnual report
「During the period, we further strengthened our initiatives for beer in anticipation of the October 2026 liquor tax revision, while focusing on business growth centered on RTDs.」
In anticipation of the October 2026 liquor tax revision, the company continued to strengthen beer while pursuing growth centered on RTDs. - FY2024AdvancedAnnual report
「During the period, we placed even greater emphasis on strengthening beer and RTDs in light of the October 2023 liquor tax revision.」
Beer and RTD strengthening continued. Total domestic beer-related products reached 100% of the previous year's level, canned RTDs 107%, and the RTD business sold a record 10.8 million cases for the fourth consecutive year. - FY2024-H1AdvancedAnnual report
「During the period, we placed even greater emphasis on strengthening beer and RTDs in light of the October 2023 liquor tax revision. Canned products of “Sapporo Black Label Draft Beer” performed strongly, with sales volume at 119% of the year-earlier level. Total domestic sales volume of beer-related products across the Group reached 101%, while canned RTDs reached 103%.」
Beer and RTD strengthening continued in light of the liquor tax revision. Canned Black Label reached 119%, total domestic beer-related products 101% and canned RTDs 103% of the year-earlier levels. - FY2024-Q1AdvancedAnnual report
「During the period, we placed even greater emphasis on strengthening beer and RTDs in light of the October 2023 liquor tax revision. Against this backdrop, total domestic sales volume of beer-related products across the Group reached 102% of the year-earlier level.」
Beer and RTD strengthening continued in light of the October 2023 liquor tax revision, and total domestic beer-related products reached 102% of the year-earlier level. - FY2023-Q3Update to beer and RTD sales resultsAnnual report
「During the period, we placed even greater emphasis on strengthening beer and RTDs in anticipation of the October 2023 liquor tax revision. Against this backdrop, total domestic sales volume of beer-related products across the Group was 98% of the year-earlier level. Sales volume of draft products reached 124%, while canned Black Label in the household segment was limited to 97% due to the reversal of front-loaded demand. Sales volume of canned RTDs reached 113% despite the same effect, supported by stronger existing brands and new product launches, and remained strong.」
Beer and RTD strengthening continued in anticipation of the October 2023 liquor tax revision. Total domestic beer-related products reached 98%, draft products 124%, canned Black Label 97% and canned RTDs 113% of the year-earlier levels. - FY2023-Q2AdvancedAnnual report
「During the period, we placed even greater emphasis on strengthening beer and RTDs in anticipation of the October 2023 liquor tax revision. Against this backdrop, total domestic sales volume of beer-related products across the Group reached 101% of the year-earlier level, driven by higher sales of draft products. For household products, sales volume of canned Black Label was 100% of the year-earlier level and sales volume of canned RTDs was 104%, both remaining strong despite the effects of the recovery in the draft market.」
Beer and RTD strengthening continued in anticipation of the October 2023 liquor tax revision. Total domestic beer-related products reached 101%, canned Black Label 100% and canned RTDs 104% of the year-earlier levels. - FY2023-Q1AdvancedAnnual report
「During the period, we placed even greater emphasis on strengthening beer and RTDs in anticipation of the October 2023 liquor tax revision. Against this backdrop, total domestic sales volume of beer-related products across the Group reached 106% of the year-earlier level, driven by higher sales of draft products. Sales volume of canned RTDs reached 103% of the year-earlier level and remained strong.」
In anticipation of the October 2023 liquor tax revision, the company explicitly emphasized strengthening RTDs in addition to beer. Total domestic beer-related products reached 106% of the year-earlier level, while canned RTDs reached 103%. - FY2022AdvancedAnnual report
「In RTDs, customer support for “Sapporo Koi-me no Lemon Sour” expanded. In addition, after launching the grapefruit sour specialist brand “Sapporo Mitsuboshi Grapefruit Sour,” we sold a record 12.19 million cases, the highest in our history and above the previous year, despite slowing growth in the RTD market.」
A new RTD brand was launched, and sales volume reached a record 12.19 million cases. Beer-strengthening initiatives expanded to RTDs, with specific sales results disclosed. - FY2022-Q1AdvancedAnnual report
「In the low-alcohol beer-taste category, we launched “Sapporo The DRAFTY” in September of the previous year, while in the expanding non-alcoholic market we launched “Sapporo LEMON’S FREE,” a food with a functional claim that helps reduce feelings of fatigue, in March, continuing to pursue further development of new markets.」
Product launches in the low- and non-alcoholic categories expanded the scope of new-market development. - FY2021-Q3AdvancedAnnual report
「In the low-alcohol beer-taste category, we launched “Sapporo The DRAFTY” in September and are taking on the challenge of developing new markets.」
As part of the beer-strengthening initiatives, the low-alcohol beer-taste product “Sapporo The DRAFTY” was launched in September, extending efforts to develop new markets. - FY2020RestatedAnnual report
「In the domestic alcoholic beverages business, we will continue to prioritize beer strengthening and promote growth of “Sapporo Black Label” and renewed growth of “Yebisu Beer.” In the new-genre category, we will pursue a two-top strategy focused on taste through “Sapporo GOLD STAR” and “Sapporo Mugi to Hop.”」
The policy of making beer strengthening the top priority continues, with specific plans to strengthen Black Label and Yebisu and pursue a new-genre strategy centered on GOLD STAR and Mugi to Hop. - FY2020-Q2RestatedAnnual report
「Although sales volume of draft beer declined, canned products of “Sapporo Black Label Draft Beer” performed well under the “Declaration to Further Strengthen Beer” business policy.」
Initiatives under the “Declaration to Further Strengthen Beer” business policy continued despite declining demand for draft beer. - FY2020-Q1RestatedAnnual report
「Although sales of draft beer declined, canned products of “Sapporo Black Label Draft Beer” performed well under the “Declaration to Further Strengthen Beer” business policy.」
Initiatives under the “Declaration to Further Strengthen Beer” business policy continued despite declining draft beer sales. - FY2019RestatedAnnual report
「In the beer business, we will continue to prioritize beer strengthening by leveraging our strength in having a diverse portfolio of beer brands.」
The policy of making beer strengthening the top priority has been reaffirmed. - FY2019-Q3RestatedAnnual report
「For beer, we have continued to pursue beer strengthening under the “Declaration to Further Strengthen Beer” business policy.」
Initiatives to strengthen beer under the “Declaration to Further Strengthen Beer” business policy continue. - FY2019-Q2RestatedAnnual report
「For beer, “Sapporo Black Label Draft Beer” has continued to maintain strong sales under the “Declaration to Further Strengthen Beer” business policy.」
The “Declaration to Further Strengthen Beer” business policy continues, together with efforts to strengthen sales of Black Label. - FY2019-Q1RestatedAnnual report
「For beer, canned products of “Sapporo Black Label Draft Beer” have continued to maintain strong sales under the “Declaration to Further Strengthen Beer” business policy.」
Beer brand strengthening continues under the “Declaration to Further Strengthen Beer.” - FY2018ReframedAnnual report
「For beer-related products, we will continue strengthening our beer brands under the “Declaration to Further Strengthen Beer” business policy.」
The wording was revised from “Further Strengthening Beer” to the “Declaration to Further Strengthen Beer” as the policy for the next period, while initiatives to strengthen beer brands continue. - FY2018-Q3RestatedAnnual report
「We have adopted “Further Strengthening Beer” as our business policy and are targeting further growth through proactive investment.」
The policy of “Further Strengthening Beer” and pursuing growth through proactive investment continues. - FY2018-Q2RestatedAnnual report
「We have adopted “Further Strengthening Beer” as our business policy and are targeting further growth through proactive investment.」
The policy of “Further Strengthening Beer” and pursuing growth through proactive investment continues. - FY2018-Q1ReframedAnnual report
「We have adopted “Further Strengthening Beer” as our business policy and are targeting further growth through proactive investment.」
The expression of the business policy was revised from the “Beer Renaissance Declaration” to “Further Strengthening Beer,” while the policy of proactive investment in beer continues. - FY2017-Q3RestatedAnnual report
「We have adopted the “Beer Renaissance Declaration” as our business policy and are targeting further growth through proactive investment in beer.」
The “Beer Renaissance Declaration” and the policy of pursuing growth through proactive investment in beer continue. - FY2017-Q2RestatedAnnual report
「We have adopted the “Beer Renaissance Declaration” as our business policy and are targeting further growth through proactive investment in beer.」
The “Beer Renaissance Declaration” and the policy of pursuing growth through proactive investment in beer continue. - FY2017-Q1ReframedAnnual report
「We have adopted the “Beer Renaissance Declaration” as our business policy and are targeting further growth through proactive investment in beer.」
The wording was changed from “the first year of strengthening beer” to the “Beer Renaissance Declaration” as the business policy. The policy of proactive investment in beer continues. - FY2016-Q3RestatedAnnual report
「We have designated this year as the “first year of strengthening beer” and are targeting further growth through proactive investment in beer.」
2016 was designated as the first year of strengthening beer, and the policy of pursuing growth through proactive investment was reaffirmed. - FY2016-Q2First statedAnnual report
「We have designated this year as the “first year of strengthening beer” and are targeting further growth through proactive investment in beer.」
The year was designated as the first year of strengthening beer, and growth through investment was explicitly stated.