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Business alliance2501SAPPORO BREWERIES LIMITEDFood

Notice Regarding the Strategic Capital and Business Alliance with Carlsberg

Sapporo Breweries has decided to enter into a capital and business alliance with Carlsberg A/S focused primarily on Southeast Asia and Hong Kong, and to establish a joint venture in Singapore. Sapporo Breweries will invest approximately USD 643 million to acquire a 25% stake, while also pursuing expanded sales of SPB and brand licensing in the UK and Myanmar.

Worth reading
82Important
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
643
USD million
Wording
Conditional
How definitive the wording is.

Agreements reached under this partnership

Strategic capital and business alliance
2501SAPPORO BREWERIES LIMITED
Alliance partnerCarlsberg A/S
Details of the alliance
  1. 1

    Significant expansion of sales of our brands

  2. 2

    Joint decision-making on the development of SPB

  3. 3

    Securing appropriate shareholder rights

  4. 4

    Revenue opportunities through investment in Carlsberg's Southeast Asian and Hong Kong businesses

  5. 5

    Restructuring and strengthening of our Vietnam operations

These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.

Numerical targets under the alliance

We aim to increase sales volume of our SPB brand in the target regions by approximately 10 times by 2035 compared with 2025.

Capital and personnel relationships

This indicates whether the companies will do more than work together, such as holding each other’s shares or seconding personnel (capital and business alliance).

25.00%Our ownership stake in the partner’s shares
Acquisition priceApproximately USD 643 million (approximately JPY 102.9 billion)
Ownership ratioCarlsberg 75%; Sapporo Breweries 25%
Overview of the joint ventureName Carlsberg Sapporo Alliance (planned) / Location Singapore / Business Description Manufacture and sale of alcoholic beverages, including beer, soft drinks and other products / Capital Contributions To be determined / Ownership ratio Carlsberg 75%; Sapporo Breweries 25%
Dispatch of directors and officersThe board of directors will comprise 3 members from Carlsberg and 2 from Sapporo Breweries. Sapporo Breweries will appoint 2 brand managers.
Shareholding PolicyA mechanism is in place to prevent dilution of voting rights in the event of future capital raising.
About the partner
Business DescriptionManufacture and sale of beer and other beverages
LocationDenmark (Copenhagen V)
Share capitalDKK 2,653 million (as of 31 December 2025)
Net SalesDKK 89,095 million (fiscal year ended December 2025)
Operating profitDKK 13,356 million (fiscal year ended December 2025, before special items)
Impact on Business Performance

We believe this will contribute to improving our financial performance and corporate value over the medium to long term. If it becomes clear that the alliance will have a material impact on our financial performance, we will make a timely disclosure.

Date of board resolution6 July 2026Contract Date6 July 2026Alliance start dateDecember 2026 (joint venture establishment planned)
Agreements reached under this partnership
ItemDetails
Name of alliance partnerCarlsberg A/S
Alliance partner's business activitiesManufacture and sale of beer and other beverages
Alliance partner's locationDenmark (Copenhagen V)
Alliance partner's capitalDKK 2,653 million (as of 31 December 2025)
Alliance partner's net salesDKK 89,095 million (fiscal year ended December 2025)
Alliance partner's operating incomeDKK 13,356 million (fiscal year ended December 2025, before special items)
Type of allianceStrategic capital and business alliance
Details of the allianceSignificant expansion of sales of our brands, Joint decision-making on the development of SPB, Securing appropriate shareholder rights, Revenue opportunities through investment in Carlsberg's Southeast Asian and Hong Kong businesses, Restructuring and strengthening of our Vietnam operations
Acquisition priceApproximately USD 643 million (approximately JPY 102.9 billion)
Shareholding ratioNot disclosed → 25%
Overview of the joint ventureName Carlsberg Sapporo Alliance (planned) / Location Singapore / Business Description Manufacture and sale of alcoholic beverages, including beer, soft drinks and other products / Capital Contributions To be determined / Ownership ratio Carlsberg 75%; Sapporo Breweries 25%
Ownership ratioCarlsberg 75%; Sapporo Breweries 25%
Dispatch of directors and officersThe board of directors will comprise 3 members from Carlsberg and 2 from Sapporo Breweries. Sapporo Breweries will appoint 2 brand managers.
Numerical targets under the allianceWe aim to increase sales volume of our SPB brand in the target regions by approximately 10 times by 2035 compared with 2025.
Shareholding PolicyA mechanism is in place to prevent dilution of voting rights in the event of future capital raising.
Date of board resolution6 July 2026
Contract Date6 July 2026
Alliance start dateDecember 2026 (joint venture establishment planned)
Impact on Business PerformanceWe believe this will contribute to improving our financial performance and corporate value over the medium to long term. If it becomes clear that the alliance will have a material impact on our financial performance, we will make a timely disclosure.
Items this document does not state (4)
Number of shares acquiredContract PeriodShare Acquisition Date and Payment DateChange in major shareholders

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To combine Carlsberg's strong business base and sales network with our premium brands, thereby expanding sales of SPB, entering markets with high investment efficiency, securing diverse revenue opportunities, and improving earning power and corporate value over the medium to long term.

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Notice Regarding the Strategic Capital and Business Alliance with Carlsberg | SAPPORO BREWERIES LIMITED (2501) timely disclosure | Komori