Transforming the smartphone app business model

「During the fiscal year, which fell within the “focus phase” of the medium-term management plan “UNITED2.0,” we continued to invest in new businesses and products, while organizing the business portfolio and narrowing the focus businesses to establish a foundation for growth from the following fiscal year onward.」

「Against this backdrop, during the six months ended September 30, which fell within the “focus phase” of the medium-term management plan “UNITED2.0,” we continued to invest in new businesses and products while assessing their growth potential.」

「Against this backdrop, during the three months ended June 30, which fell within the “focus phase” of the medium-term management plan “UNITED2.0,” we continued to invest in new businesses and products while assessing their growth potential.」

「During the fiscal year, which was part of the investment phase of the medium-term management plan “UNITED2.0,” aggressive upfront investment in new businesses and products reduced profit in the businesses described above, although」

「During the nine months ended December 31, which fell within the investment phase of the medium-term management plan “UNITED2.0,” the ad-technology business generated lower revenue and profit, although its revenue decline bottomed out in the three months ended September 30. The game business generated higher revenue but lower profit following the consolidation of TriFort Co., Ltd., due to continued development investment for new title releases, including titles developed by that company. The content business generated higher revenue but lower profit because the new service launched by Smarprise Co., Ltd. increased revenue, but existing high-margin businesses contracted and upfront investment in new businesses increased.」

「During the six months ended September 30, the ad-technology business continued to see revenue decline, although the trend bottomed out, and generated lower revenue and profit. The game business generated lower revenue and profit due to declining sales of existing titles and continued development investment for new titles, while the content business generated higher revenue but lower profit because upfront investment in new businesses increased, despite strong performance by group companies including Kiramex Co., Ltd.」

「During the three months ended June 30, the ad-technology business continued to see revenue decline and generated lower revenue and profit, while the game business generated lower revenue and profit due to declining sales of existing titles and the ramp-up of development investment for new titles. The content business generated higher revenue but lower profit because upfront investment in new businesses increased, despite strong performance by group companies including Kiramex Co., Ltd.」

「During the fiscal year, the ad-technology business generated lower revenue and profit due to the effects of aggressive upfront investment, including withdrawal from the agency business and strengthening the organizational structure, while the content business generated higher revenue and profit as group companies, including Alan Products Co., Ltd., performed well and its focus game entered the profit-recovery phase.」

「During the nine months ended December 31, the ad-technology business generated lower revenue and profit due to the effects of aggressive upfront investment, including withdrawal from the agency business and strengthening the organizational structure, while the content business generated higher revenue and profit as group companies, including Alan Products Co., Ltd., performed well and its focus game entered the profit-recovery phase.」

「During the six months ended 30 September of the current fiscal year, the ad technology business reported lower revenue and profit because of proactive upfront investment, including continued withdrawal from the agency business and reinforcement of its organizational structure, while the content business reported higher revenue and profit as strong performance by group companies, including ㈱アラン・プロダクツ(*3), was supplemented by a priority game entering the profit-recovery phase.」

「During the three months ended 30 June of the current fiscal year, the ad technology business reported lower revenue and profit because of proactive upfront investment, including withdrawal from the agency business and reinforcement of its organizational structure, while the content business reported higher revenue and profit as strong performance by group companies, including ゴロー㈱, was supplemented by a priority game entering the profit-recovery phase.」

「During the nine months ended 31 December of the current fiscal year, the ad tech business continued to report higher revenue and profit on steady performance, while the smartphone content business increased revenue through growth driven by significant advertising investment and M&A during the first half, and profit increased as recovery of the advertising investment progressed.」

「The smartphone content business increased revenue as its scale expanded, but profit declined because of higher expenses, including significant advertising investment.」

「The smartphone content business grew in revenue, reflecting the impact of the business model transformation carried out in the previous consolidated fiscal year, as well as significant advertising investment.」

「While pursuing a transformation of the smartphone app business model with the aim of achieving a significant increase in future earnings,」