Strengthening Delivery Functions through the Integration of AdLantis and ADPRESSO
First written in FY2016-Q2. 3 of 6 entries say "Dropped", first in FY2017-Q3. Latest entry: FY2018-Q1.
No other company in this theme has enough history to compare yet.
- FY2018-Q1DroppedAnnual report
「The decrease in expenses related to the ad network service, for which service provision ended in the previous consolidated fiscal year, contributed to profit.」
There is no continuing disclosure regarding the enhancement of ad-network delivery functions through the integration of AdLantis and ADPRESSO; instead, the ad-network service is stated to have already ceased operations. - FY2017DroppedAnnual report
「Because the company decided to withdraw from the advertising business, including ad network services, and the CRM business, including the R∞ service」
There is no continued mention of enhancing distribution capabilities through the integration of AdLantis and ADPRESSO, and the decision to withdraw from the relevant services is explicitly stated. - FY2017-Q3DroppedAnnual report
「This was mainly due to the recognition of impairment losses on the advertising business’s ad network service “ADPRESSO” and the CRM business’s marketing automation service “R∞,” among other factors, following a review of the business strategy aimed at developing and strengthening the services.」
There is no mention of strengthening delivery functions through the integration of ADPRESSO and ADPRESSO. ADPRESSO is instead described as subject to impairment in connection with a review of the business strategy. The continuation of integration measures cannot be confirmed. - FY2016RestatedAnnual report
「The company is working to strengthen delivery functions by integrating the two platforms, AdLantis, acquired through a business transfer in the previous consolidated fiscal year, and its internally developed ADPRESSO.」
The company continues to disclose initiatives integrating AdLantis and ADPRESSO, as well as enhancements to its ad delivery functions. - FY2016-Q3RestatedAnnual report
「We integrated the two platforms, AdLantis, acquired in the previous fiscal year, and ADPRESSO, developed in-house, in February 2016 and worked to strengthen their delivery functions.」
The integration of AdLantis and ADPRESSO in February 2016 and the enhancement of their distribution functions continue to be described as ongoing measures. - FY2016-Q2First statedAnnual report
「We integrated the two platforms, AdLantis, acquired in the previous fiscal year, and ADPRESSO, developed in-house, in February 2016 and worked to strengthen their delivery functions.」
Discloses the specific measure of integrating the acquired and internally developed platforms in February 2016 and the resulting effort to strengthen delivery functions.